We’re using some Dave Ramsey material for inspiration this week. His EntreLeadership website is filled will all sorts of useful business content, and today’s highlight can help with selecting a video production company.
The post is 4 Elements for Choosing the Ultimate Vendors, and all four can be used for finding the right video pros for your company.
- Integrity. Look at the production company’s client list. Are they attracting businesses you recognize? Ask them for a more specific client list of repeat customers. Not every customer is going to be a repeat customer with video, but if they have a stable of repeat clients they’re probably a trustworthy company that’s doing right by their customers.
- Capacity. Are they going to be able to deliver the videos you need on time? There are a lot of part-time video producers out there these days. Anyone with a camera and a Mac can call themselves a video professional, but will they really be able to deliver the goods? Ask them some specifics about how much work they can turnaround. Real pros at a small business will be honest and not simply try to please you with a “yes” to all requests. Hire someone who’s a hobbyist on the other hand, and you might get what you pay for.
- Price. Oh… price… it’s certainly a factor, but don’t let it me the most important one. I can point you to a dozen people on Craigslist who’ll produce your marketing video for $500, but that doesn’t mean it’s going to be a quality production. You’re producing something that will be seen by lots of people. Your company’s reputation is on the line. Make sure you get a competitive price, but beware the cheap route.
- Quality. This one should be easy to spot. Watch a bunch of the videos a production company offers as examples. Do they catch your attention and keep you interested as a viewer? Do they tell a good story? Hopefully, the quality will be self-evident.
There are some really good professional storytellers out there. They each have their strengths and weaknesses. Make sure to pick the best fit for your business.