A Lucky 7 Marketing Videos To Produce

Okay… you get it.

You’re a believer in the power of video.

You’ve produced your About Us video (the video every company should have), and now you’re ready to do more.

The good news is you have a wide variety of marketing videos available to you.

Usually what we recommend to customers is to first tackle what we believe are the core videos:

  • About Us video
  • Product/Service videos
  • Testimonial videos

However… there are no rules here. There are TONS of different types of videos you can produce.

You’re only limited by your own imagination… and probably your budget. ;-)

Below are descriptions of different types of videos you might want to consider, as well as some video examples.

Product and/or services videos

This is a no-brainer when it comes to producing your next marketing video.

Chances are you sell something, right? Whether you have a physical product or you provide a service, focus a video or a series of videos on all of the things you offer clients.

Research has proven that the majority of people who watch product videos feel more confident about purchases. It only makes sense to show and tell people about what you offer.

One tip though… make sure to think about these videos from your audience/customer’s perspective.

Make sure the videos focus on how your product/service can help them as opposed to simply patting yourself on the back.

Testimonial Videos

These might take a little more work on your part, but boy… are they worth it!

Testimonial videos might be one of the most effective videos you can produce.

Marketing experts will tell you, if you can get a testimonial quote or story from an existing customer, it’s a great way to prove to prospects what you can do for them.

Now… put it into video form and you’re taking it to a whole other level.

Let your prospects literally see and hear from an actual customer about how you helped them. It’s not just words on a page. It’s a real human being telling them how awesome you are.

Great stuff!

Testimonials take a little more time because you need to track down clients willing to go on-camera, but the payoff in the form of an excellent marketing tool is worth the effort.

Like the About Us video, a testimonial can be used anywhere in your sales/marketing funnel, but the best fit might be the closing stage.

It’s confirmation for your customer that they’re making the right choice in hiring you or buying your product.

Just make sure you use our best practices on how-to to better testimonial videos by focusing the storytelling on the person giving the testimonial.

Charity work

If your business is taking part in any charity efforts, make sure to document them with a video.

It’s especially important if you have employees getting out into the community doing some sort of work.

Send a video producer with them.

Shoot video of them doing the work, interview people with the charity as well as the employees. It’ll turn into a marketing video that doesn’t feel like one.

Here’s another thought… do you simply donate money to a local cause?

Go feature that organization and let the their people tell your audience how your funds are helping their cause.

Use the same storytelling techniques as when you produce a typical testimonial video.

There’s plenty of love to go around.

Event videos

We’ve written extensively about why it’s important to produce event videos.

Looking for the Cliff Notes?

Event videos are something you can create before the event to boost attendance.

Video is also something you can use during the event. It’s an attention grabber to re-engage the audience.

Finally, they can also be produced during the event itself, allowing you to share the experience afterwards with attendees and people who couldn’t make it.

It’s a great way for the event to make an impact even after it’s over.

Vlogs

Blogs are great, but vlogs help you kick it up a notch.

If you’re into content marketing and writing a blog on a consistent basis, producing a vlog is the next logical step.

Have the CEO answer questions, talk about industry trends… you name it.

The CEO doesn’t have time? Get other employees in front of the camera.

We’re no stranger this this ourselves.

Usually what we do is write blog posts, then create vlogs to work along side them and even promote the blog post.

For example our most popular blog post is How-to Figure Out Video Production Cost. It gets thousands of views every month.

So… we created a vlog which highlights some of what we talk about in the post.

You can do this too!

Highlight employees

Having employees take part in vlog posts isn’t the only way to get them involved in your communications efforts.

They are a seemingly endless supply of marketing content.

Believe it or not, some of your best sales people might not be working in the sales department. They might be working the assembly line, managing the shipping department, or answering the company’s phones.

Produce features about who they are and what they do.

Remember… we don’t buy from companies. We buy from people.

By putting faces to your company… by highlighting the people who work there… you are allowing your customers to get to know them.

That builds trust!

How valuable is earning your customers’ trust?

Corporate culture

Culture is a big deal these days. If you’re doing anything special in this area, it’s something that will catch people’s attention.

Do you order pizza for lunch once a month? That’s a video.

Are you the type of place that has a ping-pong table in the office? Organize a tournament. That’s a video.

Take a look at how people are decorating their desks… that’s a video.

And while all of those are some fun ideas, you can always focus on more traditional stuff as well.

Think about what your company does well from a culture standpoint and feature it.

Not sure what that is… start asking employees why they like working at the company.

They might start talking about the business being good at…

  • life-work balance
  • benefits
  • autonomy vs. micromanaging
  • a caring atmosphere

No matter their answer… that’s a video!

BONUS IDEA: companies with multiple brands

If your company produces and markets a specific brand or brands, tell each brand’s story.

Educate people about any products under the brand’s name.

Tell them about different things the brand sponsors.

This is an opportunity to let people know about all the endeavors under your corporate umbrella.

The interesting thing with brand videos is you can really apply all types of marketing videos to the brand itself.

Create a brand About Us video, product/service videos, testimonials, et cetera.

Treat the brand the same way you would treat a company when it comes to marketing videos.

Just the beginning for marketing videos

I’m really just scratching the surface here. What you really need to do is look at your business through video producer goggles.

Just about anything can be turned into a marketing video opportunity.

The best part… the more quality videos you produce, the more people will look forward to seeing them. The more excited they are about watching the videos, the better they’ll feel about your company.

Sounds like you’re building some loyal customers, right?

–Tony Gnau

Tony Gnau - T60 ProductionsTony Gnau is the Founder and Chief Storytelling Officer at T60 Productions. He’s a three-time Emmy Award-winning journalist and has led T60 Productions to winning 17 Telly Awards for its corporate videos.