Okay… you get it. You’re a believer in the power of video, you’ve produced your About Us video (the video every company should have), and now you’re ready to do more. The good news is you have a wide variety of marketing videos available to you.
Here’s a basic list to get you started:
Product and/or services videos
This is a no-brainer when it comes to producing your next marketing video. Chances are you sell something, right? Whether you have a physical product or you provide a service, focus a video or a series of videos on all of the things you offer clients.
Research has proven that the majority of people who watch product videos feel more confident about purchases. It only makes sense to show and tell people about what you offer.
One tip though… make sure to think about these videos from your audience/customer’s perspective. Make sure the videos focus on how your product/service can help them as opposed to simply patting yourself on the back.
If your business is taking part in any charity efforts, make sure to document them with a video. It’s especially important if you have employees getting out into the community doing some sort of work.
Send a video producer with them. Shoot video of them doing the work, interview people with the charity as well as the employees. It’ll turn into a marketing video that doesn’t feel like one.
Highlight specific brands
If your company produces and markets a specific brand or brands, tell each brand’s story. Educate people about any products under the brand’s name. Tell them about different things the brand sponsors.
This is an opportunity to let people know about all the endeavors under your corporate umbrella.
We’ve written extensively about why it’s important to produce event videos.
Looking for the Cliff Notes? Event videos are something you can create before the event to boost attendance.
Video is also something you can use during. An attention grabber to re-engage the audience.
Finally, they can also be produced during the event, allowing you to share the experience with attendees and people who couldn’t make it. It’s a great way for the event to make an impact even after it’s over.
Blogs are great, but vlogs take things to a whole other level. If you’re into content marketing and writing a blog on a consistent basis, producing a vlog is the next logical step.
Have the CEO answer questions, talk about industry trends… you name it. The CEO doesn’t have time? Get other employees in front of the camera.
Did someone say something about employees? They are an seemingly endless supply of marketing content.
Believe it or not, some of your best sales people might not be working in the sales department. They might be working the assembly line, managing the shipping department, or answering the company’s phones. Produce features about who they are and what they do.
Culture is a big deal these days. If you’re doing anything special in this area, it’s something that will catch people’s attention.
Do you order pizza for lunch once a month? That’s a video. Are you the type of place that has a ping-pong table in the office? Organize a tournament… that’s a video. Take a look at how people are decorating their desks… that’s a video.
Just the beginning for marketing videos
I’m really just scratching the surface here. What you really need to do is look at your business through video producer goggles. Just about anything can be turned into a marketing video opportunity.
The best part… the more quality videos you produce, the more people will look forward to seeing them. The more excited they are about watching the videos, the better they’ll feel about your company.
Sounds like you’re building some loyal customers, right?