Selecting a Video Production Company

Selecting a Video Production CompanyWe’re using some Dave Ramsey material for inspiration this week. His EntreLeadership website is filled will all sorts of useful business content, and today’s highlight can help with selecting a video production company.

The post is 4 Elements for Choosing the Ultimate Vendors, and all four can be used for finding the right video pros for your company.

  • Integrity. Look at the production company’s client list. Are they attracting businesses you recognize? Ask them for a more specific client list of repeat customers. Not every customer is going to be a repeat customer with video, but if they have a stable of repeat clients they’re probably a trustworthy company that’s doing right by their customers.
  • Capacity. Are they going to be able to deliver the videos you need on time? There are a lot of part-time video producers out there these days. Anyone with a camera and a Mac can call themselves a video professional, but will they really be able to deliver the goods? Ask them some specifics about how much work they can turnaround. Real pros at a small business will be honest and not simply try to please you with a “yes” to all requests. Hire someone who’s a hobbyist on the other hand, and you might get what you pay for.
  • Price. Oh… price… it’s certainly a factor, but don’t let it me the most important one. I can point you to a dozen people on Craigslist who’ll produce your marketing video for $500, but that doesn’t mean it’s going to be a quality production. You’re producing something that will be seen by lots of people. Your company’s reputation is on the line. Make sure you get a competitive price, but beware the cheap route.
  • Quality. This one should be easy to spot. Watch a bunch of the videos a production company offers as examples. Do they catch your attention and keep you interested as a viewer? Do they tell a good story? Hopefully, the quality will be self-evident.

There are some really good professional storytellers out there. They each have their strengths and weaknesses. Make sure to pick the best fit for your business.

–Tony Gnau

Tony Gnau is a three-time Emmy-winning journalist. He is also the founder and chief storytelling officer at T60 Productions. T60 has won 12 Telly Awards for its work over the last eight years.

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