Employee Videos Improve Morale

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It’s Dave Ramsey Week here at T60. We’re talking EntreLeadership, marketing, video production… and today we’ll focus on the type of video every business should be doing, but few are… employee videos.

Not too long ago, Amy Lorton was writing at the EntreLeadership blog about the “10 Ways to Heat Up Your Business Right Now.” Good stuff as usual, but there’s one area she mentioned that immediately made me think about employee videos.

Brag on them: Everyone, and we mean everyone, from a CEO of a Fortune 500 company to your mailroom clerk, longs for recognition. Let them know they matter and they’re doing a great job. It refreshes their souls.

Employee videos provide morale boost

Can you imagine how great it would make a team member feel if you produced a video about them and then shared it with the rest of the team… as well as your clients? Talk about the ultimate pat on the back. What you’ll get in return is their devotion.

I’ve blogged in the past about employee videos and what a terrific marketing tool they can be, but it’s also important to keep in mind that they can also improve your company’s morale.

The person you’re featuring will certainly get a boost, but it gives the people around them a lift as well. Fellow team members will be excited for them. Family members and friends will likely get to see the video and feel a sense of pride about that person, and your organization.

Do you think any of those people are going to share that video vis social media? Of course they will. Do you think that will influence the way those additional viewers will see your company? You bet. 

Dave approves

I’m almost certain Dave Ramsey would agree with all of this. How can I be so sure? He’s doing it himself.

I recently met one of his video content producers, Jason Crossman, who told me about the behind-the-scenes videos they’re producing featuring Dave’s team members. Just head to the show’s YouTube channel, search “behind the scenes” and you’ll see a bunch of them. Good stuff!

Highlight your employees. Give them a boost and they’ll give you one with their loyalty and hard work.

–Tony Gnau

Tony Gnau is a three-time Emmy-winning journalist. He is also the founder and chief storytelling officer at T60 Productions. T60 has won 12 Telly Awards for its work over the last eight years.

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