Social Media Content, Video Made Easy

Social Media Content, Video Made EasyWe’re all looking for social media content these days, right? We’d all like more “likes” and “follows” and “+1’s” and are looking for ways to get them. So… consider me impressed by how my chiropractor is getting them.

Knecht Chiropractic has a raffle for a new mountain bike going on right now to increase its number of followers on Facebook and Twitter. You get one raffle ticket for showing up at your appointment on-time, three tickets for “liking” them on Facebook or Twitter, et cetera.

I know, nothing revolutionary. Lots of companies do that sort of thing. Here’s the part I loved though. You get five raffle tickets for posting a video testimonial.

NICE! Talk about a creative way to get yourself some testimonials. Those videos will surely be posted to the business’ social media sites, but I hope they don’t stop there.

Expand on that social media content

Let’s say you wanted to do something similar at your company. Here are some suggestions on how to take that raw content to the next level.

    • allow people the freedom to post it on your social media pages, but also ask them to email you the raw video file. This will be important for the next steps.
    • use those videos to create your own testimonial series. Chances people will talk a while about why they love your company. That’s great. I’m sure you appreciate it, but the truth is shorter is better for social media video. Since you have their raw video file, you can edit it down to a more manageable video length (30-seconds?), add some nice graphics, maybe even a music bed.
    • once that’s done, create a another testimonial video that incorporates a bunch of the testimonials into a single video. This video could run 1-2 minutes long.

Now to do all of that well, you should probably contact a video pro and have them do it for you, but it wouldn’t be an expensive project. Regardless of what you do with the video content, it’s just a great way to get your hands on some testimonials with little effort.

–Tony Gnau

Tony Gnau is a three-time Emmy-winning journalist. He is also the founder and chief storytelling officer at T60 Productions. T60 has won 12 Telly Awards for its work over the last eight years.

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