We’re kicking off a special Dave Ramsey Week here at the T60 blog that will culminate on Thursday with a blog post about our trip to Nashville to meet the man himself and do our debt-free scream on his radio show. For now, however, we’ll stick to video, marketing and what we can all learn from Dave and his EntreLeadership team.
If you’re not familiar with EntreLeadership, I’ll let Dave explain it to you (VIDEO). He recently re-did the EntreLeadership website and I love it. I subscribe to the free portion of the site, and it offers a wealth of valuable material on operating a business. One of my favorite recent posts laid out the takeaways from Seth Godin’s appearance on the EntreLeadership podcast.
Video Marketing Lessons Courtesy Seth Godin
Godin talked about three main things for marketing success.
- discipline is key
- a matter of trust
- share your story
Those are great takeaways, but they also tie specifically into video marketing.
Share your story… yes, storytelling is a fantastic way to communicate. You should be sharing all sorts of stories from throughout your business. Share stories about how your products were created. Introduce team members and let them talk about their jobs and their lives. Produce stories that answer customers’ frequently asked questions. I could go on and on, but you get the message. Your stories can be highly effective marketing tactics.
A matter of trust… that’s what video can help you earn. We trust people we know. Video allows you to speak with your customers. It gets you in front of them. It allows them an opportunity to get to know you through your stories. The more they see, the more they’ll trust you.
Discipline is key… you need it for a successful video campaign. Whether it’s the discipline needed to follow-through on producing a whole series of videos, or if it’s simply sticking with a plan to continually promote a single video via email and social media. Discipline is the character trait that will keep your video strategy rolling.
Seth Godin wasn’t speaking to video specifically, but he might as well have been. The power of video… it can do great things for your company if you go for it.