Tag Archives: Budweiser

Memorial Day Inspires Better Videos

Posted on April 13th, 2015 | Leave a Comment

Originally Posted: May 29th, 2012

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Yesterday was Memorial Day and it provides me with a perfect reason to share my all-time favorite commercial.

That’s right… commercial. A one-minute spot created by Budweiser that ran only once. It’s the 2003 Super Bowl ad titled, “Welcome Home.”

Here’s a few reasons why it’s a great example to learn from for anyone who’s producing videos…

  • there’s a surprise. The spot starts in an airport. It’s a familiar setting, but just when we the audience settle in to this “normal” scene we get hit with something completely out of the norm.
  • there’s no dialog. I come from a TV news background, so I’m all about sound bites and dialog. This spot is a great reminder that you don’t need either to create a video with impact. Sometimes images, natural sound, and music are all you need.
  • finally, this spot puts on display what video does better than any other medium. It stirs emotion. Video allows you to tap emotion and capture the viewer’s heart.

Not every video is going to be as powerful as this one. Heck, there are very few videos that will be as powerful as this one. However, the lessons learned from it can put you on a path to creating better videos… and that’s a benefit for us all.

–Tony Gnau

Budweiser’s Refreshing Employee Videos

Posted on October 28th, 2013 | Leave a Comment

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Employee videos are a pet cause of mine. I’m a big believer that some of your best sales people don’t work in your sales office. They’re the ones who are answering your phones, working in HR, managing the assembly line, and et cetera.

That’s why I love a new marketing campaign Budweiser is introducing… Track Your Bud. The idea is for customers to go online to the website and enter their Bud’s “Born On Date” information, then see where and how that specific beer was made.

Employee videos are the key component

The best part is for me is that when you do it, you get a series of short videos featuring Bud’s regional brewmasters who walk you through the brewing process and what makes Budweiser unique.

I know, I know… my craft beer friends are all rolling their eyes right now. I’m not here to debate the merits of mass-produced beer versus craft and micro breweries. It’s the marketing campaign I admire, and it reminds me a bit of the brewmaster series we produced for Goose Island Beer Company.

Getting to hear from the Budweiser brewmasters themselves is the key. These are people who live and breathe brewing everyday. They have a passion for it and video is all about passion. Learning a little about the brewmasters and then hearing them talk about the process helps us get to know the men and women who brew our beer. It’s a great idea because we buy from people we know and trust.

Good for big and small business

I don’t care whether you’re a major brand like Budwesier or one or two person company working out of a garage. Introducing the people who work for you and letting them tell your story is a fantastic way to promote your business.

Who should you pick? Who’s the person everyone in the office loves? Who’s the person who can put a smile on everyone’s face? Who’s the person who makes everyone feel good? I could go on, but you get the point. It has nothing to do with job title and everything to do with personality.

Highlighting those bright personalities will cast your business with their glow.

–Tony Gnau

 Tony Gnau is a three-time Emmy-winning journalist. He is also the founder and chief storytelling officer at T60 Productions. T60 has won 12 Telly Awards for its work over the last eight years.