ARVE Error: id and provider shortcodes attributes are mandatory for old shortcodes. It is recommended to switch to new shortcodes that need only urlEvent videos are quickly becoming one of the most popular corporate videos being produced today and for good reason. Thanks to social media, they’re easy content to share and frequently clicked.
We’ve been doing a bunch of event videos over the last year… many of them for ChicagoAMA… but I saw one the other day that caught my eye. It’s a great example of what to do and what not to do all rolled into one. The event is Evanston Mashup (VIDEO). It’s essentially a networking event for Evanston-based businesses.
The good and the bad
Here’s what I liked…
- they used video. I know that may sound overly obvious, but it’s true. I just love when people realize what a great promotional tool video can be.
- the tone. It’s fun, energetic and it captures the spirit event organizers were probably going for.
- the shooting style. Hand-held, lots of movement… both lend themselves well to the tone previously mentioned.
Here’s what I didn’t like…
- too long. It’s 4:00… that’s at least 2-minutes too long. The idea with a video like this is to give people a quick hit of what it was like to be there. The temptation is to make it longer with the hopes of including as many people in it as possible. Don’t fall into this trap. Tell the best story possible at a reasonable length. Shorter videos are easier to share.
What you can do with event videos
Event videos are a great way to get people excited about your event. In the case of this video, it was produced during the actual event. Event organizers now have a video they can send to everyone who attended, as well as everyone who could not attend. They also have a video they can send out via social media and a video they can use to promote the event next year.
Are you an event planner? Have you included a video budget in your plans?