Archive for the ‘T60 Promotion’ Category

Lights, Camera, Impact: the corporate videos book comms pros need

Back when the pandemic lockdown happened and we went from five customer projects in the hopper to zero overnight, I remember thinking… I have always wanted to write a book.

What can I say? I’m a half-full kind of guy.

Thankfully, our customers started coming back about a month later, and I walked away with book… on my laptop… unpublished.

That’s the way it stayed for two years while I navigated the publishing world, but good news, it’s finally here.

If you’re a fan of our content, you’re likely a communications pro. You work in PR, marketing, or internal communications.

This is a corporate videos book for you.

It’s a blueprint for producing better corporate videos. And here’s the best news, it’s all stuff you as a professional communicator can do.

I encourage you to check out the book webpage to learn more, but I also wanted to give you a little preview. You won’t find this anywhere else.

It’s the book’s introduction.

I hope you enjoy it. I hope you buy the book. I hope it helps you do your job even better than you already do.

Thank you for being a part of the T60 community!

– Tony Gnau

Lights, Camera, Impact:

Storytelling, Branding, and Production Tips for Engaging Corporate Videos


TV News is so Glamorous

It was the winter of 2002 at about 5:00 a.m. I was a local television news reporter in Cincinnati, and I was stuck outside, standing in 5℉ weather, waiting to go on live TV. I was called

in early because the temperature was plummeting, and my news director decided we needed team coverage to let people know it was cold outside.

I was not happy.

Neither were the other three reporters who had likewise been called in early to do the same thing. Each of us was tasked with delivering the message that it was cold, that everyone should reconsider heading outside, and that local leaders and health officials

recommended staying home today.

Call me Captain Obvious.

As I stood there losing feeling in my hands and feet, it hit me. I looked at my videographer, who was standing behind the camera, and said, “Mike, if I’m here doing this a year from now, just slap me as hard as you can.”

I had been reporting local news for nearly 10 years, and I just wasn’t into it anymore. My first job in the industry had been as a news and sports reporter in Kearney, Nebraska. That was followed by a similar job in Davenport, Iowa, and next up was Cincinnati, Ohio, where I was a full-time features reporter. But on that day in 2002, freezing my butt off, I knew I was done with TV news.

I was no longer reporting feature stories, which is what I love. People stories. Stories about businesses producing amazing products. Organizations doing inspirational things to make our world a better place. Stories about the people who make this country


Unfortunately, changes in news management at my station brought with them news directors who didn’t value feature stories. They weren’t interested in news that makes people smile or

feel good. They were all about breaking news, and less concerned about telling a good story than getting the story first. It just wasn’t for me.

The big question was, how could I take my passion for stories and get paid for it outside the world of TV news?

The Ah-ha Moment

Days later I was sifting through some file tapes in the newsroom, and I came across a bunch of corporate videos. When you’re a reporter doing a story at a business, its public relations

people will frequently send you the company’s corporate video. This was the collection I had accumulated after visiting companies where I happened to be reporting a story.

It hit me: Someone was getting paid to produce these tapes. (Ugh, I continue to date myself. Video tapes?) Scratch that—someone got paid to produce these terrible stories about these businesses.

They all went something like this:

This is Company X. I’m a professional-sounding Voice over artist who will tell you all about the business. Here’s a list of facts and figures. Now some video of workers who have been staged to do something. Now something about the company’s history, then more facts and figures. Finally, a scripted message from our CEO that was clearly written for them by someone else.

I had always marveled at how bad these were. Did they really think I would use something from these for my story? Forget it!

But now, I saw an opportunity. If whoever had made these was getting paid for it, I’d bet someone who’s really good at storytelling could make a decent living doing this.

At this point in time, the internet was just getting its legs under it. The vast majority of us were still using dial-up modems at home, but it didn’t take a genius to see that speeds would get faster and faster, and that businesses would start using more and more online videos to promote their companies and brands.

So, while I was mulling over a reporting job in a different market, I decided to break away and start my own video production company.

How hard could it be? Said the guy with no business education or experience.

How I Can Help with Amazing Corporate Videos

Years later I’m still here producing videos. I’m the founder and chief storytelling officer at T60 Productions. We’re a small, successful video production company. We got our start in Chicago, are now based in Milwaukee, and have customers from coast to coast. Our projects have sent us to England, Canada, and Hawaii—twice. Someone had to do it.

In the process of transitioning to corporate video, I traded winning TV news Emmy Awards for corporate video Telly Awards. 

We’ve produced some awesome stories. I’ve stood on the tarmac at O’Hare shooting video for United Airlines as a plane pulled into the gate. I’ve perched my camera on lava to create a series of educational videos about the endangered Hawaiian monk seal. I got to hang with NBA All-Star Dwyane Wade while producing a video for his youth basketball camp. 

And the best part? I didn’t have to stand out in the cold for any of those stories.

I have learned that every company has a story, and I love helping tell it. With this book, I’m here to help you find your stories and tell them in a compelling way. Whether you’re a marketing professional at a small start-up, a solopreneur getting their business off the ground, or a member of the internal communications team at a Fortune 500 company, this book will be your road map for how to produce compelling, effective videos for your company or organization.

We’ll go over where to look for your stories and how to recognize them when they reveal themselves.

We’ll talk about how to create videos on your own and how to involve a pro to make them even better. We’ll cover using video for internal communications and where to work them into your sales and marketing funnel. Finally, we’ll go over an often overlooked and critical aspect of corporate video production—getting people to watch!

Video is one of the most important communications tools businesses and organizations have at their disposal. Audiences are savvy. They know when they’re being sold to and will click away in a heartbeat. You need to get this right, so let’s do this thing. You’re now on

your way to producing better corporate videos.


T60 Wins Two 2019 Telly Awards

Honored, humbled, grateful… once again we have been selected as Telly Award winners. This year we won another pair of trophies for our work. T60 has now won 17 Telly Awards since 2007.

We want to say congratulations and thank you to our customers who are always an important part of the production process. We really appreciate their contributions in making these great videos.

One of the things I love about this year’s winners is how they demonstrate our storytelling versatility. The first story is driven totally through a single interview. The second one features multiple interviews and blends a scripted message with an unscripted story.

Ironically, we used the same royalty-free music for each video. Guess that track is a winner!😆

Both videos are Silver Award Winners. The first won in the category for Non-Broadcast-employee communications and the other was for Non-Broadcast-educational institution.

We hope both videos provide you with some inspiration for your own video projects.

The Story Behind Johnnie

Oh, Johnnie… if only we ran into more people like you, both from a video production standpoint and a human one.

We were shooting video for Catholic Health Initiatives at one of its hospitals. Johnnie was one of about eight people we were interviewing for a single video about spirituality in the workplace.

However, while we interviewed Johnnie, we realized we had struck gold. She was just amazing, so we kept asking questions and it turned into a separate video from the one we were their to produce.

CHI is big on its corporate values: reverence, integrity, compassion, and excellence. We put together the Johnnie video for them as a surprise, and then pitched the idea of an internal communications series on employees who embody the core values.

Needless to say, they loved the idea and we went on to produce the series.

Scripted or Unscripted?

Alverno College has long played a video for incoming freshmen at orientation. Last year, school leaders decided it was time for something fresh.

They did present us with a challenge. They had a scripted message they felt was important to get across, but they also wanted something authentic that would appeal to the students.

Hmmm… scripted but authentic. That was a tough one!

Thankfully, they trusted we would figure out a way to get it done, and we did. The results put smiles on our faces every time we watch it.

–Tony Gnau



The Telly Awards is the premier award honoring the finest film and video productions, groundbreaking web commercials, videos and films, and outstanding local, regional, and cable TV commercials and programs. Our mission has been to strengthen the visual arts community by inspiring, promoting, and supporting creativity. The Telly Awards receives over 12,000 entries from all 50 states and 5 continents.

Merry Christmas Content Round-Up

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It’s been a busy year… but a good one! We tweaked our content strategy for 2014 based on insights from the likes of Gini Dietrich and Andy Crestodina and they paid-off big time. We hope to continue to provide you with valuable content on marketing and video production into the New Year.

So… Merry Christmas and Happy New Year from T60 Productions!

Top 5 Blog Posts of 2014

–Tony Gnau

Evaluating Content Strategy

Content Jam PicTooooo muuuucchhh turkey! Okay, not really, our family actually had a really nice Thanksgiving, and we hope you did too. Now, it’s time for the big push through the end of the year. That starts with evaluating our 2014 content strategy, and we’re making some changes that should benefit you.

What we’ve decided is to try is fewer but more in-depth blog posts. We’re going to cut back to one post a week, but really concentrate on topics we can sink our teeth into. We’ll have more on video production, more on storytelling and more focus on how you can improve on both. Also, while we’ve always used video examples here, we’re going to start creating more video content specifically for the blog.

The truth is while we’ll have fewer posts each week, we’ll probably be delivering just as much content… if not more.

We were originally planning to start in January, but then I thought, why? We’re not some big business that can’t turn on a dime, so we’re kicking it off this week. We’ll have a fresh post up on Thursday. 

So… are you evaluating your 2014 content strategy? Are you planning any changes?

–Tony Gnau

Tony Gnau is a three-time Emmy-winning journalist. He is also the founder and chief storytelling officer at T60 Productions. T60 has won 12 Telly Awards for its work over the last eight years.

Content Marketing And Good Stuff To Come

Content Marketing and Good Stuff To ComeWOW… what a crazy week we had last week. Not only has business been picking up, but we had two huge events take place. The most relevant for everyone here was Content Jam. Andy Crestodina and everyone at Orbit Media Studios put on a day-long series of seminars on content marketing and it was awesome.

The second event was the USC-Notre Dame Weekender… and yours-truly was the Weekender Chairman for the USC Alumni Club of Chicago. Thousands of Trojans from all over the country descended on Chicago to get ready for the football game in South Bend. And while the game didn’t turn out very well, everyone seemed to have a great time here in the city… but man… am I pooped!

Rest Needed

Which is why I’m taking a week off from blogging. I’ll be back next week though with some great stuff. We shot a post-event video for Content Jam and got to interview some of the best and brightest in the content marketing industry. No surprise, I asked them some video-related questions, so we’re going to put together a whole video series featuring their thoughts on video’s roll in content marketing. Andy will certainly make an appearance, as will the one and only Gini Dietrich among others.

So… we’ll see you back here next Monday. Have a great week!

–Tony Gnau

Tony Gnau is a three-time Emmy-winning journalist. He is also the founder and chief storytelling officer at T60 Productions. T60 has won 12 Telly Awards for its work over the last eight years.

Dazed and Confused

It’s 3:15 p.m. and I just realized I never created a blog post for today… oops!

Sorry about that. The whole family got up yesterday at 3:30 a.m. to make the trek out of town for a triathlon. Mrs. G is quite the competitor.

Anyway, I’ve been in a bit of a fog since then, but I’ll bounce back with something good tomorrow… guaranteed!

–Tony Gnau

Goodbye To A Good Friend

martyWell, this is a post I’d actually prefer not to write. We lost a good friend last week to cancer, and today we mourn him at a memorial.

Marty Napoli, Jr. is someone who helped me launch T60 Productions. He provided invaluable business advice and ultimately ended up hiring T60 to produce its first-ever video. When you hear entrepreneurs talking about that first customer who gave them a shot… Marty was that guy for us.

The video was for a trade organization called the Metals Service Center Institute. Marty helped run his family’s metals business and was heavily involved in MSCI.

I remember him pitching the idea for the video eight years ago. He said they wanted to tape an upcoming town hall meeting so they could show it to other chapters as a way of promoting similar meetings taking place in other areas. Keep in mind, at this time very few people were producing event promotional videos. Marty was certainly ahead of his time.

Anyway, I actually steered him away from taping and presenting the entire meeting. A) who the heck is going to want to watch a 2-hour town hall meeting? B) if they happen to be that interested, what’s the point in going to the meeting if you give them one on video?

He agreed. My solution was to produce a short video strictly for promotional purposes… the classic event video. He basically just trusted me and said to run with it.

The video turned out well, and the MSCI leadership loved it. They originally thought they’d only send it to chapter presidents, but after seeing it they decided to share it with all their members.

Marty was an incredible guy. Generous… a big heart… everybody’s friend. I loved the guy, and I’m really going to miss him.

–Tony Gnau

Opening Day Holiday

cubs_logoShould have posted this earlier today, but Opening Day is an official T60 holiday. Back on blog duty tomorrow.

Go Cubs Go!


–Tony Gnau

Serving Customers Before Yourself

Screen shot 2013-02-10 at 7.24.26 PMIt’s funny… we produce PR and marketing videos for businesses all the time, but ask us to do one on T60 and it always seems to get put on the back burner.

I don’t think that’s unusual. No matter what product you produce or service you provide, if there’s a way it can help you and your business, you’re probably the last one to get it.

Customers come first

Why? It’s not because we don’t value our own product. It’s because we value our customers first.

I’ve been trying to produce a new “About T60” video for months. Every time I’m ready to start, either the phone rings or an email pops-up from a client needing help with something.

throwing down a gauntlet

Don’t get me wrong, it’s a good problem to have. We’re here to serve them and their needs. This is the week though. I’m throwing down a gauntlet for myself. I’m getting this video done!

There’s a renewed sense of urgency since we’re just about ready to go live with our new website. Seems pretty silly to launch a new website featuring all sorts of great videos and not have a shiny new one for us.

What sort of internal projects have you set aside to serve your clients? Any advice you can give me to focus and get this sucker done!?

–Tony Gnau

Emmy Honor Long Overdue

I helped myself to this photo from his Facebook page. Hope he doesn’t mind!

Short week here at T60 with the holiday, but before we all load up on turkey I just wanted to give some special props to one of my favorite people, Jeremy Nichols.

Wait, let me get that right… Emmy award-winning news photographer/editor Jeremy Nichols.

Jeremy won his first Emmy over the weekend. Speaking as an Emmy winner myself, and a past Emmy judge, the honor is well overdue. This guy’s been churning out quality stories for a long time.

Video: Jeremy’s Emmy Winning Story

Jeremy and I have been friends for about 15-years. We met in Kearney, NE at KHGI-TV. He was a young TV news photographer. I was the budding reporter.

I basically owe my livelihood to Jeremy. As a young TV journalist, I was all about the writing and on-camera performance. I never gave much thought to the photography and editing until I met Jeremy. He recommended I go to a seminar hosted by the National Press Photographers Association, and the rest is history.

That seminar changed the course of my career. I fell in love with shooting and editing, and it took my storytelling to a whole new level. That may not have happened if it weren’t for Jeremy suggesting the seminar and the two of us going back-and-forth critiquing each other’s work… even after our careers took us to different cities.

Now, here I am years later shooting, editing and storytelling for my own company. I feel privileged that Jeremy has shared his talents with T60. He’s worked on a couple of projects as a freelancer, and I know we’ll have more for him in the future.

I’d like to say I’ve seen the best Jeremy has to offer, but the truth is… the dude just keeps getting better. He’s one of the guys I’m out to impress every time I pick-up a camera, and he’s someone whose work you should watch.

–Tony Gnau