Tag Archives: marketing video

I’ve found all sorts of good examples of marketing and public relations videos out there, but this is the first time I’ve come across one from the FBI.

The G-Men started a campaign a little over a week ago… looking for leads in the most expensive art heist in U.S. history. 13 works of art, including rare paintings by Rembrandt and Vermeer, stolen in 1990 from Boston’s Isabella Stewart Gardner Museum. The collection is valued at approximately $500 million.

The Bureau has a website devoted to the crime. It gives all the particulars behind the crime, and it also provides a series of videos featuring agents and a representative from the museum.

These are real stories. They’re not going to win any awards, but there’s storytelling taking place. This is the kind of thing I expect to find with medium to large companies and far too often end up with low-quality drivel.

The main video on the page has over 20,000 views. How many people do you think would have simply read the news release without the video?

That’s the power of video… the power you need to be putting to work for your business.

–Tony Gnau

Today is the final day of… Travel Week! Video production lessons learned on the road.

We do a decent amount of traveling for our clients, and there’s always insights we pick-up along the way. This post is one of the biggest surprises we’ve found on a trip… Seriously… I’m Praising THIS Video!?

–Tony Gnau

It’s Travel Week here at the T60 blog… looking back at some of our favorite travel-inspired posts. Good lessons learned on the road to help improve your marketing videos.

We’re doing this because I was in DC all of last week and I’m getting caught up this week. The reason I mention that is because I’ve been to our nation’s capital four times over the last four years. Once for work, but the rest for pleasure.

Interesting that one of those “fun” trips actually inspired the following post… How B-roll Can Save Your Butt

–Tony Gnau

Ground Zero: September 13, 2010

Day two today of… TRAVEL WEEK! I was in Washington, DC last week and this week I’m trying to get caught-up, so I’m visiting the archives with video production lessons from some of our best travel-inspired blog posts.

Today’s post is a good lesson from one of our most memorable shoots… Ground Zero.

Please enjoy… Lessons from NYC Shoot

–Tony Gnau

I just go back from a great trip to Washington, DC. Lots to get caught up on this week, so I have something fun planned for the blog.

Since I’ve been traveling, I though we’d revisit some of our best posts inspired by trips, so please enjoy… TRAVEL WEEK!

Today: Laziness Doesn’t Get You Shots Like This

–Tony Gnau

Company culture doesn’t have to just be the working environment around your business. If it’s something you take pride in, you can use that aspect of your company in your marketing videos.

Culture is something more and more businesses are focusing on. Happy employees make for productive employees. It also makes a difference while recruiting the right people to get on the bus.

CULTURE AS A SALES TOOL

One of our clients put their culture front and center in their About Us video. The Electri-Flex sales staff uses the video to set themselves apart in an industry where family-owned companies are a rarity.

The point is don’t limit yourself when considering a marketing video. There are all sorts of ways to highlight what makes your company a good one.

–Tony Gnau

A little encouragement today for a business we shot a short video on last summer. It’s called SpotHero and I was recently excited to see they started posting some how-to / marketing videos on YouTube.

We shot a pilot episode of a TV show highlighting Chicago startups, and SpotHero had a short segment.

ABOUT THEM

If you’re looking for parking options and the ability to reserve a spot and pay online, this is the site for you.  Right now they handle Chicago, Milwaukee and Washington, DC.

The service is AWESOME! I’ve used it a couple of times in the last month and have been very impressed. It’s easy to use and it saved me money… which I always like.

SPOTHERO TV

Anyway, on to their videos. They posted of pair of them last month. Clearly produced in-house, but I like them.

They’re simple and to-the-point. Sure they could use some professional polish, but they’re fun, upbeat and communicate clearly.

I hope they continue to make more.

–Tony Gnau

Chances are you and/or your clients are using email marketing to target prospects, and hopefully some sort of video is being integrated into those newsletters. If so, here’s a simple tip. Be honest about the length of your marketing videos.

I recently received an email campaign and was told to watch a short video. No surprise I clicked on it to watch, but what I got shocked me.

The video was nearly 8-minutes long.

VIDEO TIMES VARY

Okay, I have blogged here over and over again about video times. One of the first questions I get from clients is how long should the video run? Every situation, every audience is unique and you need to base that video on those factors.

Here’s the thing though… don’t promise me in an email or newsletter that the video is short if it isn’t. 1-minute… that’s a short video. Nearly 8-minutes is an eternity for an online video.

Posting a video that’s too long is a shame because it won’t get watched by a large audience. Misleading people about its length is worse because you prove to them you can’t be trusted.

–Tony Gnau