Knowing we’d be shooting in San Diego last week, I was keeping my eye open for stuff to blog about after we got back. Never in a million years would I have guessed I’d be praising a pre-flight video.

Yes, the one about exits, seat belts and floatation devices. American Airlines actually produced a nice video explaining all the usual stuff we’re accustomed to hearing before takeoff. I was hoping to find it on YouTube to share with you, but I didn’t come across it so my description will have to suffice.

It features employees from all across the company… pilots, flight attendants, baggage handlers, et cetera… all reading the standard pre-flight check list.

What made it noteworthy was that each employee recited their lines in different environments. In other words, baggage handlers were loading bags onto planes, pilots were in the cockpit and they would cut from one person to the next after each line. Sometimes there were split screens with demonstrations, like buckling the seat belt.

Nothing revolutionary, but you know what? It caught my attention, it kept me watching, and I wasn’t the only one. People who normally don’t pay attention to that stuff being said over a public address system were watching the video.

Why? It was well-produced and people like watching videos.

It’s the reason why businesses need to be using video to communicate with clients, employees, you name it.

Provide a nice video. Promote it. People watch.

–Tony Gnau

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