Culture is something more and more businesses are focusing on. Happy employees make for productive employees. It also makes a difference while recruiting the right people to get on the bus.
CULTURE AS A SALES TOOL
One of our clients put their culture front and center in their About Us video. The Electri-Flex sales staff uses the video to set themselves apart in an industry where family-owned companies are a rarity.
The point is don’t limit yourself when considering a marketing video. There are all sorts of ways to highlight what makes your company a good one.