Company culture doesn’t have to just be the working environment around your business. If it’s something you take pride in, you can use that aspect of your company in your marketing videos.

Culture is something more and more businesses are focusing on. Happy employees make for productive employees. It also makes a difference while recruiting the right people to get on the bus.

CULTURE AS A SALES TOOL

One of our clients put their culture front and center in their About Us video. The Electri-Flex sales staff uses the video to set themselves apart in an industry where family-owned companies are a rarity.

The point is don’t limit yourself when considering a marketing video. There are all sorts of ways to highlight what makes your company a good one.

–Tony Gnau

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