We have a New York City shoot this week. I’m sure we’ll have more in the future, but I think all of them combined will have a tough time competing with our first.
We walked on Ground Zero.
There it is. Top that. It was about as powerful a shoot as I think we’ll ever have.
We produced a story on a former Chicagoland cop who walked from the Windy City to the Big Apple to raise money for fallen first responders and military families.
The shoot at Ground Zero happened by chance. While we were shooting outside the site, one of the Port Authority cops patrolling the area asked what we were up to. After telling her about the walk, she escorted us inside and introduced us to her boss. He then led us onto the site.
Talk about a video that shifted gears.
That’s a good lesson for everyone producing videos. Don’t get married to your plans. A great opportunity presented itself to us, and within 5-minutes we completely shifted the story we were telling.
Powerful, spontaneous moments will almost always trump a good plan.