Well… if all is working properly, you’re reading this at our new blog location on the new T60 website. I blogged yesterday about detailing some of the ways we’re using our video content, so today I’d like to focus on the site’s two most prominent videos.

The first one you’ll find on the Home page and it’s a video that will change from week to week. I’ve always believed the work we do for clients is our best sales tool. It was tempting to put our “About T60” video front and center, but I rather give people a taste of what we do for our clients first.… Read More

Well… this is the week. I’ve been wanting to update T60’s website for a couple of years, and I believe today might be the day it goes live.

I typically try to avoid tooting our own horn here on the blog, but in this case I think there’s something to learn from what we’re doing.

Assuming the launch goes well today, I’ll spend the rest of the week blogging about some of the things we did at the website. Basically, I put our money where our mouth has been the last 5oo blog posts.

A solid About Us video… we have one.… Read More

Okay… this week we’ve been celebrating our 500th blog post with a look back, a look forward and today I’m focusing on how we plan to improve upon our content marketing strategy.

It’s nice to share

The biggest thing I hope to do is reach out to other bloggers and content creators to share across platforms. I’d love to provide them with content, and I’d enjoy sharing some of theirs. Along those lines, I’m proud to report Gini Dietrich has asked me to write an article for Spin Sucks Pro… thinking I might do a bit more than that. Look out Gini.… Read More

Okay… yesterday we celebrated our 500th blog post and promised some insight into our content marketing strategy moving forward.

We’re happy with the blogging… I mean, 500 posts… that’s a lot of content! Thing is… we need to do better and in one specific way.

Basically, it comes down to walking the walk.

For the last few years, I’ve been blogging a lot about how video can help PR and marketing strategies. While we post our fair share of videos, they typically feature the work we’ve done for clients. We’re still going to do that, but we’re also going to produce more original content of our own.… Read More

Well, this is it. Blog post #500. We started blogging in October 2009. No need to do the math, it’s just under three-and-a-half years. It started slowly at first, but for the most part I’ve been blogging four days a week during most of that stretch.

Yesterday, I promised some insights on what I’ve learned about content marketing during that time. Today, I’ll focus on my motivation for starting and how it has changed.

Most people get  into content marketing with a similar mindset. We’ll provide helpful content, over time people will get to know and trust us and that process will eventually lead to added business.… Read More

Ir’s a big week for T60. Tomorrow will be our 500th blog post. I hadn’t thought about how much content that is until a couple of friends who blog themselves were noticeably impressed. But this isn’t about “way-to-go us,” it’s about our readers. We don’t have a ton, but we appreciate everyone who’s out there.

This week I’ll fill you in on some of our content marketing motivations at the beginning and how they’ve changed, where that strategy is now and finally about how we’re going to improve things moving forward.

Today… something simple… a list of our top three viewed posts of all-time…

1. Put On A Black Jersey And Share Your PR/Marketing Message
2. Hyatt Understands Video Content
3. Goose Island’s Marketing Success Sudsing Over

All three posts are timeless and offer some terrific examples of how organizations set themselves apart using video.… Read More

It’s a fine line. You want to brag about yourself, but you don’t want to come off like you’re bragging about yourself. That’s the line we walk producing videos for every client, and it’s a lesson we’re learning ourselves as we build a new website.

Some business owners want to throw every accolade into their videos. Others are somewhat afraid to include any. I’d like to say split the difference, but the truth is every situation is different.

go with your gut

The best advice I can give is let the content and your instincts guide your decision-making. If it doesn’t feel right to include some self-praise, it probably isn’t.… Read More

You need to focus your marketing videos to what you do best. I know, Captain Obvious reporting for duty!… but I’ve seen plenty of business leaders get sidetracked.

Here’s the thing… you start producing a video and all of sudden everyone has an opinion. We should add this… we should add that… next thing you know you have a 7-minute video nobody will want to watch.

Questions to keep you focused

You really need to focus. What do we want to communicate? Who’s our audience? How do we serve them?

These are the questions you want to ask regardless of the type of video you’re producing.… Read More

You’re interested in a particular company so you head to its website. You hit the home page… maybe you move on to the About Us page.

If company leaders have some marketing moxie, you should have run into their video by now. If not, you’re probably trying to decide whether or not it’s worth your time to read all that text.

This is what people are faced with everyday when they visit your company website, so why haven’t you produced a video?

Expense

I don’t buy it. Our prices start at less than $1,000, and you can find some who’ll do it for even less.… Read More

It’s funny… we produce PR and marketing videos for businesses all the time, but ask us to do one on T60 and it always seems to get put on the back burner.

I don’t think that’s unusual. No matter what product you produce or service you provide, if there’s a way it can help you and your business, you’re probably the last one to get it.

Customers come first

Why? It’s not because we don’t value our own product. It’s because we value our customers first.

I’ve been trying to produce a new “About T60” video for months. Every time I’m ready to start, either the phone rings or an email pops-up from a client needing help with something.… Read More