Okay… yesterday we celebrated our 500th blog post and promised some insight into our content marketing strategy moving forward.
We’re happy with the blogging… I mean, 500 posts… that’s a lot of content! Thing is… we need to do better and in one specific way.
Basically, it comes down to walking the walk.
For the last few years, I’ve been blogging a lot about how video can help PR and marketing strategies. While we post our fair share of videos, they typically feature the work we’ve done for clients. We’re still going to do that, but we’re also going to produce more original content of our own.
We dipped our toes into this last year with our video series, “How Video Helps Us.” Each one featured a T60 client talking a little bit about why and how they’re using video… their video strategy. When we produced it, we basically blocked a week and went out to shoot all three in the series. Moving forward, we’re going to talk with clients about including them in the series during the process of producing their video.
I’ve never been hesitant about asking. It just always seems to slip my mind. Not anymore though, I’m going to make it a priority.
Once we start producing those videos, we’ll roll them out using the blog, our social networks and probably through email campaigns.
It’s a great way to show-off our clients and provide viewers with some fresh perspectives on how they can use video.