Marketing Videos That Brag On Yourself

emmy winner websiteIt’s a fine line. You want to brag about yourself, but you don’t want to come off like you’re bragging about yourself. That’s the line we walk producing videos for every client, and it’s a lesson we’re learning ourselves as we build a new website.

Some business owners want to throw every accolade into their videos. Others are somewhat afraid to include any. I’d like to say split the difference, but the truth is every situation is different.

go with your gut

The best advice I can give is let the content and your instincts guide your decision-making. If it doesn’t feel right to include some self-praise, it probably isn’t. Remember, video isn’t about facts and figures, it’s about emotion. That’s why it’s good to go with your gut in situations like this.

But by all means, if it feels okay to brag on yourself a little… go for it. Just don’t over-do it.

–Tony Gnau