Here’s the thing… you start producing a video and all of sudden everyone has an opinion. We should add this… we should add that… next thing you know you have a 7-minute video nobody will want to watch.
Questions to keep you focused
You really need to focus. What do we want to communicate? Who’s our audience? How do we serve them?
These are the questions you want to ask regardless of the type of video you’re producing. And About Us video… an event video… marketing a brand… you name it. What do we want to communicate? Who’s our audience? How do we serve them?
Staying focused will keep those outside voices at bay.