The Marketing Video Every Business Should Have

About Us Video SamplesYou’re interested in a particular company so you head to its website. You hit the home page… maybe you move on to the About Us page.

If company leaders have some marketing moxie, you should have run into their video by now. If not, you’re probably trying to decide whether or not it’s worth your time to read all that text.

This is what people are faced with everyday when they visit your company website, so why haven’t you produced a video?


I don’t buy it. Our prices start at less than $1,000, and you can find some who’ll do it for even less. Still too expensive? Fire up your iPhone and produce your own.

Nobody will watch

Seriously? You know it in your gut… people are more likely to watch a video than read text. Your gut’s not good enough? Google the countless studies that back up that feeling. While you’re at it, look at study after study demonstrating how many people are watching online videos.

I’m not good on-camera

Put a talented storyteller to work and they’ll figure out a way to make you look and sound good. Still not convinced? Who says you have to be on-camera? There are plenty of creative ways to produce a video where you never appear in the video.

Why Video makes sense

An About Us video is a great way to make a good first impression. It gives you an opportunity to talk directly to people who are interested in your company. You can show them what it is you do and what makes your business so good.

An About Us video brings your company to life.

–Tony Gnau

Leave a Reply

2 Comment threads
1 Thread replies
Most reacted comment
Hottest comment thread
2 Comment authors
t60productionsleeshelton0210 Recent comment authors
newest oldest most voted
Notify of

A very informative piece and something I am also a believer in. Text isn’t always the best option for someone who reads emails daily and constantly sees it everywhere. A video is a welcome change and when done in the correct way for the business sector can even add a smile into the day of some viewing it.


Tony: and how far do you think adding a smile will go to earning a new customer? Well said!


[…] your existing About Us video. You should already have a video at your website that tells people who you are as a business […]