Author Archive



Behind-The-Scenes With American Airlines

Video is a great way to take people behind-the-scenes of your company, and I have a terrific example for you today.

American Airlines sent this video out yesterday via Facebook… Where does a bag go after it’s checked?

It’s exactly what a behind-the-scenes video should be. American takes something they do everyday that we never get to see… move and transport luggage… and show us exactly how it’s done.

What do you do at your business that goes unseen? It doesn’t have to be something as technically complicated as moving bags. Even something simple can be elevated with quality storytelling.

Take people behind-the-scenes and show them the great things you do when they’re not looking.

–Tony Gnau

 

Corporate Culture And Video Pros

Every company is different. Every company has its own culture, procedures, ways of doing things. When you go looking for a video producer, do your best to make sure they can fit in with your team.

We just started working with a new client and they did something I’ve never seen before. They provided us with a calendar, not only detailing what they expect from us, but what they would be adding to the project themselves.

I loved it. It’s clearly an insight into their company culture, and I have to say it worked for me. I took one look at the calendar and it was incredibly helpful, but I can tell you it might have freaked out other video professionals.

We’re a creative industry… right-brained, not left. Fortunately, I appreciate details, as long as people remain flexible, but if they had chosen the wrong production company… it could have been a doomed business relationship from the start.

Keep culture in mind when you start interviewing creative professionals.

–Tony Gnau

Obama Video Hodgepodge

As the election draws closer, I’m sure I’ll be blogging more and more about the candidates’ web videos. The good, the bad… the pointless. Today, we take a look at the latest Obama video.

I have to say, it’s a letdown. President Obama’s videos during the 2008 election were pretty darn good. Okay, they were great. He clearly has some talented storytellers working for him. I think that’s why this one surprised me.

It’s titled, America the Beautiful. The White House rolled it out for Independence Day, but it’s just a hodgepodge of clips set to music. It’s like they couldn’t decide if it should be a campaign video or just something patriotic for the holiday.

It’s a good lesson though. You should have a clear vision for your story. Once you do… commit to it. You might have some great raw video, but if it doesn’t support your story it doesn’t belong in the final product.

Commit to the story and stay away from the hodgepodge.

–Tony Gnau

If You Haven’t Read This… Today’s A Good Day

IN CONGRESS, July 4, 1776.

The unanimous Declaration of the thirteen united States of America,

When in the Course of human events, it becomes necessary for one people to dissolve the political bands which have connected them with another, and to assume among the powers of the earth, the separate and equal station to which the Laws of Nature and of Nature’s God entitle them, a decent respect to the opinions of mankind requires that they should declare the causes which impel them to the separation.

We hold these truths to be self-evident, that all men are created equal, that they are endowed by their Creator with certain unalienable Rights, that among these are Life, Liberty and the pursuit of Happiness.–That to secure these rights, Governments are instituted among Men, deriving their just powers from the consent of the governed, –That whenever any Form of Government becomes destructive of these ends, it is the Right of the People to alter or to abolish it, and to institute new Government, laying its foundation on such principles and organizing its powers in such form, as to them shall seem most likely to effect their Safety and Happiness. Prudence, indeed, will dictate that Governments long established should not be changed for light and transient causes; and accordingly all experience hath shewn, that mankind are more disposed to suffer, while evils are sufferable, than to right themselves by abolishing the forms to which they are accustomed. But when a long train of abuses and usurpations, pursuing invariably the same Object evinces a design to reduce them under absolute Despotism, it is their right, it is their duty, to throw off such Government, and to provide new Guards for their future security.–Such has been the patient sufferance of these Colonies; and such is now the necessity which constrains them to alter their former Systems of Government. The history of the present King of Great Britain is a history of repeated injuries and usurpations, all having in direct object the establishment of an absolute Tyranny over these States. To prove this, let Facts be submitted to a candid world.

He has refused his Assent to Laws, the most wholesome and necessary for the public good.
He has forbidden his Governors to pass Laws of immediate and pressing importance, unless suspended in their operation till his Assent should be obtained; and when so suspended, he has utterly neglected to attend to them.
He has refused to pass other Laws for the accommodation of large districts of people, unless those people would relinquish the right of Representation in the Legislature, a right inestimable to them and formidable to tyrants only.
He has called together legislative bodies at places unusual, uncomfortable, and distant from the depository of their public Records, for the sole purpose of fatiguing them into compliance with his measures.
He has dissolved Representative Houses repeatedly, for opposing with manly firmness his invasions on the rights of the people.
He has refused for a long time, after such dissolutions, to cause others to be elected; whereby the Legislative powers, incapable of Annihilation, have returned to the People at large for their exercise; the State remaining in the mean time exposed to all the dangers of invasion from without, and convulsions within.
He has endeavoured to prevent the population of these States; for that purpose obstructing the Laws for Naturalization of Foreigners; refusing to pass others to encourage their migrations hither, and raising the conditions of new Appropriations of Lands.
He has obstructed the Administration of Justice, by refusing his Assent to Laws for establishing Judiciary powers.
He has made Judges dependent on his Will alone, for the tenure of their offices, and the amount and payment of their salaries.
He has erected a multitude of New Offices, and sent hither swarms of Officers to harrass our people, and eat out their substance.
He has kept among us, in times of peace, Standing Armies without the Consent of our legislatures.
He has affected to render the Military independent of and superior to the Civil power.
He has combined with others to subject us to a jurisdiction foreign to our constitution, and unacknowledged by our laws; giving his Assent to their Acts of pretended Legislation:
For Quartering large bodies of armed troops among us:
For protecting them, by a mock Trial, from punishment for any Murders which they should commit on the Inhabitants of these States:
For cutting off our Trade with all parts of the world:
For imposing Taxes on us without our Consent:
For depriving us in many cases, of the benefits of Trial by Jury:
For transporting us beyond Seas to be tried for pretended offences
For abolishing the free System of English Laws in a neighbouring Province, establishing therein an Arbitrary government, and enlarging its Boundaries so as to render it at once an example and fit instrument for introducing the same absolute rule into these Colonies:
For taking away our Charters, abolishing our most valuable Laws, and altering fundamentally the Forms of our Governments:
For suspending our own Legislatures, and declaring themselves invested with power to legislate for us in all cases whatsoever.
He has abdicated Government here, by declaring us out of his Protection and waging War against us.
He has plundered our seas, ravaged our Coasts, burnt our towns, and destroyed the lives of our people.
He is at this time transporting large Armies of foreign Mercenaries to compleat the works of death, desolation and tyranny, already begun with circumstances of Cruelty & perfidy scarcely paralleled in the most barbarous ages, and totally unworthy the Head of a civilized nation.
He has constrained our fellow Citizens taken Captive on the high Seas to bear Arms against their Country, to become the executioners of their friends and Brethren, or to fall themselves by their Hands.
He has excited domestic insurrections amongst us, and has endeavoured to bring on the inhabitants of our frontiers, the merciless Indian Savages, whose known rule of warfare, is an undistinguished destruction of all ages, sexes and conditions.

In every stage of these Oppressions We have Petitioned for Redress in the most humble terms: Our repeated Petitions have been answered only by repeated injury. A Prince whose character is thus marked by every act which may define a Tyrant, is unfit to be the ruler of a free people.

Nor have We been wanting in attentions to our Brittish brethren. We have warned them from time to time of attempts by their legislature to extend an unwarrantable jurisdiction over us. We have reminded them of the circumstances of our emigration and settlement here. We have appealed to their native justice and magnanimity, and we have conjured them by the ties of our common kindred to disavow these usurpations, which, would inevitably interrupt our connections and correspondence. They too have been deaf to the voice of justice and of consanguinity. We must, therefore, acquiesce in the necessity, which denounces our Separation, and hold them, as we hold the rest of mankind, Enemies in War, in Peace Friends.

We, therefore, the Representatives of the united States of America, in General Congress, Assembled, appealing to the Supreme Judge of the world for the rectitude of our intentions, do, in the Name, and by Authority of the good People of these Colonies, solemnly publish and declare, That these United Colonies are, and of Right ought to be Free and Independent States; that they are Absolved from all Allegiance to the British Crown, and that all political connection between them and the State of Great Britain, is and ought to be totally dissolved; and that as Free and Independent States, they have full Power to levy War, conclude Peace, contract Alliances, establish Commerce, and to do all other Acts and Things which Independent States may of right do. And for the support of this Declaration, with a firm reliance on the protection of divine Providence, we mutually pledge to each other our Lives, our Fortunes and our sacred Honor.

Inspiration For Producing Your Videos

Courtesy: CBS News

Last week, I blogged a little about the notion of watching. Watching videos you like, dissecting them, learning from them, and applying similar techniques to your own videos.

Today, I’m going to help you find some good videos to watch, and I’m turning to TV news because that’s where you’ll find my roots.

The organization that most inspired me to improve myself as a video storyteller is the National Press Photographers Association. I was working at my first TV station in Kearney, NE when I went to an NPPA seminar in Omaha. Mind blowing. Here’s a link to last year’s NPPA award winners… Best of Photojournalism 2011.

Looking for daily inspiration? There’s a terrific Facebook group called, “Storytellers.” TV news photographers post their stories and ask for feedback from their peers. I’ve seen a lot of good stuff there.

Finally, my favorite storyteller is my mentor… Steve Hartman of CBS News. Steve was more than generous with his time when I was a young reporter. I used to send him my stories, he’d critique them, and I followed every piece of advice he gave me. He’s been the man behind a few feature segments at CBS, but his current one is entitled, “On the Road,” and it airs every Friday. If you find a guy who’s a better feature reporter and storyteller, please let me know.

Enjoy!

–Tony Gnau

How To Avoid Video Sticker Shock

How much does it cost? That’s what most of us out there selling our products/services get asked. In a lot of cases, it’s a tough question to answer.

Video pricing… like other things… usually results in the answer you don’t want to hear as a customer.

It depends.

Every project is different. Price depends on how many days it’ll take to shoot. How many days it’ll take to create the story. How many days it’ll take to edit. There are certainly other variables, but you get the point.

We produce videos that range from $500 to $20,000. The clients who usually end up the happiest with pricing tend to give us a budget instead of asking for a proposal and getting sticker shock.

If you tell us you have a $3,000 budget, we’ll tell you what we can do for $3,000. It’s that simple, and it saves time and energy for both us and the client.

–Tony Gnau

The More You Watch, The Better Your Videos

Want to know the best way to get good at video? Watch a lot of videos. Preferably good ones.

When I was a young TV news reporter, I used to watch as many great stories as I could. The kinds of stories I wanted to report.

In those days, my friends and I would exchange video tapes featuring award-winning stories from the National Press Photographers Association. What a difference a decade makes. Now all you need to do is click on YouTube of Vimeo.

Start noting the videos you like and re-watch them from time-to-time with a critical eye. Dissect them. Look at the shooting style, how they use music and natural sound, the way they’re edited. Think about how those same techniques could improve your storytelling.

The more you evaluate, the better you’re own videos will become.

–Tony Gnau

Ford Drives Right Expectations

I saw a new Ford Escape on the road yesterday. Very nice. So nice it sent me to Ford’s YouTube channel looking for some videos.

Alas… no luck. I did however find a nice little series entitled, Drive Quality. Three short videos, each just over a minute long, and all featuring things Ford leaders do around their plants to improve production line quality.

I thought the videos were good. Nothing Earth-shattering, but I walked away as a viewer thinking… huh… that’s pretty cool.

Folks… that’s a win for Ford. I think we sometimes get hung-up on the impact of our videos. Not every video is going to set the world on fire. As a matter of fact, it is a rare video that will do that. And if it doesn’t feature a cat, it’s nearly impossible to achieve.

We need to temper our expectations. Ford got it right. I only intended on watching one of the videos when I clicked, but I watched all three and learned something interesting about the company.

I can only hope your videos are as successful.

–Tony Gnau

SIDE NOTE!… I did eventually find some videos featuring the new Escape. :-)

Bloggers Turn Video Producers

Bloggers have long understood the power of the written word, but many have also begun to embrace video. Many, however, have not put the same amount of pride into their videos as they have their skillfully written blogs.

They need to start.

Look, if you’re not a bigtime blogger, please continue to look into your computer’s camera and deliver your vlog that way. On the other hand, if you are a bigtime blogger, you need to step-up your production value.

I’m not talking about a lot of bells and whistles. Simply working on your framing, lighting and editing will go a long way to improving the professionalism of your vlog.

We’ve been doing this for superstar PR blogger Gini Dietrich. She’s awesome, her message is compelling, and now she has a professional-looking vlog to match her top-rated blog.

A little effort goes a long way to adding to your credibility.

–Tony Gnau

It’s About Storytelling, Not The Camera

Video is becoming a strange animal. It used to be nobody had a video camera, so if they wanted video they had to either hire someone to shoot it or go to the time and expense of buying their own equipment.

These days everyone has a quality video camera built into their phone.

This may be why some people have unrealistic expectations when it comes to the cost of producing video. We occasionally have people who contact us for proposals who are surprised their project will cost thousands of dollars.

I think they’d be even more surprised if they shopped around only to find out there are companies charging a lot more than us.

I understand we all have access to quality video cameras, but that’s no longer what you’re paying for when you have a video produced. You’re paying for the skill it takes to operate that camera and tell a compelling story.

Anyone can shoot video, but takes a highly trained and skilled artist to create a video people will want to watch.

–Tony Gnau