How To Avoid Video Sticker Shock
How much does it cost? That’s what most of us out there selling our products/services get asked. In a lot of cases, it’s a tough question to answer.
Video pricing… like other things… usually results in the answer you don’t want to hear as a customer.
It depends.
Every project is different. Price depends on how many days it’ll take to shoot. How many days it’ll take to create the story. How many days it’ll take to edit. There are certainly other variables, but you get the point.
We produce videos that range from $500 to $20,000. The clients who usually end up the happiest with pricing tend to give us a budget instead of asking for a proposal and getting sticker shock.
If you tell us you have a $3,000 budget, we’ll tell you what we can do for $3,000. It’s that simple, and it saves time and energy for both us and the client.
–Tony Gnau