How To Avoid Video Sticker Shock

How much does it cost? That’s what most of us out there selling our products/services get asked. In a lot of cases, it’s a tough question to answer.

Video pricing… like other things… usually results in the answer you don’t want to hear as a customer.

It depends.

Every project is different. Price depends on how many days it’ll take to shoot. How many days it’ll take to create the story. How many days it’ll take to edit.┬áThere are certainly other variables, but you get the point.

We produce videos that range from $500 to $20,000. The clients who usually end up the happiest with pricing tend to give us a budget instead of asking for a proposal and getting sticker shock.

If you tell us you have a $3,000 budget, we’ll tell you what we can do for $3,000. It’s that simple, and it┬ásaves time and energy for both us and the client.

–Tony Gnau