Bloggers have long understood the power of the written word, but many have also begun to embrace video. Many, however, have not put the same amount of pride into their videos as they have their skillfully written blogs.

They need to start.

Look, if you’re not a bigtime blogger, please continue to look into your computer’s camera and deliver your vlog that way. On the other hand, if you are a bigtime blogger, you need to step-up your production value.

I’m not talking about a lot of bells and whistles. Simply working on your framing, lighting and editing will go a long way to improving the professionalism of your vlog.

We’ve been doing this for superstar PR blogger Gini Dietrich. She’s awesome, her message is compelling, and now she has a professional-looking vlog to match her top-rated blog.

A little effort goes a long way to adding to your credibility.

–Tony Gnau

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