The More You Watch, The Better Your Videos

Want to know the best way to get good at video? Watch a lot of videos. Preferably good ones.

When I was a young TV news reporter, I used to watch as many great stories as I could. The kinds of stories I wanted to report.

In those days, my friends and I would exchange video tapes featuring award-winning stories from the National Press Photographers Association. What a difference a decade makes. Now all you need to do is click on YouTube of Vimeo.

Start noting the videos you like and re-watch them from time-to-time with a critical eye. Dissect them. Look at the shooting style, how they use music and natural sound, the way they’re edited. Think about how those same techniques could improve your storytelling.

The more you evaluate, the better you’re own videos will become.

–Tony Gnau