Video is a great way to take people behind-the-scenes of your company, and I have a terrific example for you today.

American Airlines sent this video out yesterday via Facebook… Where does a bag go after it’s checked?

It’s exactly what a behind-the-scenes video should be. American takes something they do everyday that we never get to see… move and transport luggage… and show us exactly how it’s done.

What do you do at your business that goes unseen? It doesn’t have to be something as technically complicated as moving bags. Even something simple can be elevated with quality storytelling.

Take people behind-the-scenes and show them the great things you do when they’re not looking.

–Tony Gnau

 

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