Video content excels at a lot of things, but one of its best benefits is the ability to put your passion on display. Audiences can see it… hear it.. and feel it.

That’s a powerful thing for businesses trying to set themselves apart in the marketplace. Our industry is no exception, which is why I’m so surprised more don’t take advantage of the medium they help others use.

Practicing what we preach

When I was updating the T60 website, I looked at a ton of other video production companies’ sites. I was surprised to see not many produced stories about their own business.… Read More

Back from vacation… batteries recharged! Last week my family and I went to Wisconsin’s Northwoods for a summer get-away at the Estrold Resort. Good times. I even walked away with blog post idea regarding website video. You know… the About Us video.

Not enough businesses have one.

It’s really kind of crazy. I visited about 10-20 websites researching things for and during the trip. Do you know how many had a video? Zero, zip… I was stunned.

Big city, small town… shouldn’t matter

On one level, I understand it. The Northwoods is small town America. You might not expect small town businesses to be producing high-quality storytelling.… Read More

Email marketing remains a big part of many businesses. One of the things that’s great about it is that we have numbers… lots of numbers to track exactly how email campaigns are working. You know what’s working? What’s really driving revenues up? Email video.

Whether it’s embedding video into the emails themselves using html5, or simply linking to a video… it works. The numbers don’t lie.

The Relevancy Group recently conducted a study called, The ROI Of Video In Email Marketing. All I can say is, “Wow!”

How good could it be?

The survey polled 266 marketing executives and found only 25% using video in their email campaigns, but the ones who are have been successful.… Read More

Like the blog? Have you seen our newsletter? What… more content!? You bet.

We take our most popular blog posts, put a fresh spin on them and add a real life case study for the newsletter.

… Read More

Alright, this needs to be said… or written in this case. If you’re going to make the commitment to produce corporate videos, please do it right.

I just read a blog post in which a marketing person for a major hospital group was giving video storytelling tips. I’m not going to link to the post. I’m not here to embarrass anyone, but it does provide an opportunity for a teachable moment.

Honestly, the tips that were given were all solid. Think about interesting ways to tell your stories, pick the right equipment and remember that videos don’t need to go viral for them to be a success.… Read More

I recently blogged about the importance of doing your own storytelling and not letting others do it for you. This is especially critical for anyone facing tough reviews or upset critics.

It isn’t hard to find examples of it being put into practice. Take a look at big time businesses in that situation and they’re all using video to tell their stories. Case in point… Walmart.

At least half of you just cringed. It’s a company that’s popular for its prices, and unpopular for… well… a lot of reasons.

We all know Walmart faces a ton of PR challenges, but its leaders are doing their best to be storytellers and get out messages they probably feel like the traditional media isn’t reporting.… Read More

It might very well be my mantra. Video isn’t about facts and figures. Video is about emotion. That’s why video marketing is so powerful. It taps something inside of us.

We all know this deep down, but I’d like to personally thank Forbes for doing some additional digging and research to prove my point.

Brain backing video marketing

Sean Rosensteel wrote a story earlier this year about why businesses need to include online video as a part of their marketing strategies. It breaks down some of the numbers showing how popular online video has become, but then he digs deeper behind “why” video is such a good marketing tool.… Read More

Credit Mrs. G for this one. She bought a hand-held citrus juicer, saw a product sticker featuring a camera, and thought it might be blog-worthy. Turned out to be a lesson in product videos.

The juicer is made by the German company, Koziol. The website… mostly in German… not much of a help. When Mrs. G suggested this as a blog post we joked about potential topics. Knowing it was a German company, the first one that came to mind… video… the universal language.

Thankfully, the website linked to the company’s YouTube channel. Guess what I found there?

Lots and lots of product videos

Product videos… dozens of them. … Read More

I don’t know about you, but I’ve been getting a lot of Hootsuite ads popping-up in my Facebook feed. The most recent turned out to be a welcome one because it linked me to some fun video content and turned me on to the company’s YouTube channel.

If you’re not familiar with Hootsuite, it’s a platform to manage many of your social media accounts. It’s something I’ve been using for a while, and recently I’ve been doing my best to learn more about how to leverage it for T60.

I guess I just answered my question as to why I’ve been getting so many ads.… Read More

Okay… you have a video budget. Now it’s time to get some video proposals. Unfortunately, this is how it sometimes goes…

• client requests a proposal
• production company spends time preparing their ideas and putting them into a proposal
• client looks at the proposal, but the price is beyond their budget

Ugg. Has that ever happened to you? Probably… and not just with video. It’s a problem with just about any creative agency and it wastes everyone’s time.

The creative businesses putting together the proposal… the client waiting for the proposal to come back… and the client again because now they have to wait for an updated proposal or seek-out other companies. … Read More