A Video Content Challenge For Your Company

final cut proVideo content excels at a lot of things, but one of its best benefits is the ability to put your passion on display. Audiences can see it… hear it.. and feel it.

That’s a powerful thing for businesses trying to set themselves apart in the marketplace. Our industry is no exception, which is why I’m so surprised more don’t take advantage of the medium they help others use.

Practicing what we preach

When I was updating the T60 website, I looked at a ton of other video production companies’ sites. I was surprised to see not many produced stories about their own business. Most had some sort of highlight reel featuring past client work, but few produced a video specifically highlighting how and why they produce videos.

That’s just crazy to me. It should come as no surprise then that one of our top priorities was to produce a short video letting people know about our passion… storytelling.

Your video content challenge

So… here’s my challenge for you. Start researching your competition online. Checkout their websites. Do they have video? If so, what types of videos have they produced? A basic About Us video… product videos… testimonials? Do they look like they were made in-house or by pros?

It’s a good thing to do for a couple of reasons. First, if none of them have videos, you now know this is a great way to set your business apart from the pack. Second, if they are producing videos, what they’ve done might give you some ideas as to what types of videos you want to produce for your company.

Either way, it should be a valuable exercise.

–Tony Gnau

Tony Gnau is a three-time Emmy-winning journalist. He is also the founder and chief storytelling officer at T60 Productions. T60 has won 11 Telly Awards for its work over the last eight years.