Video Content A Hoot Above The Rest

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I don’t know about you, but I’ve been getting a lot of Hootsuite ads popping-up in my Facebook feed. The most recent turned out to be a welcome one because it linked me to some fun video content and turned me on to the company’s YouTube channel.

If you’re not familiar with Hootsuite, it’s a platform to manage many of your social media accounts. It’s something I’ve been using for a while, and recently I’ve been doing my best to learn more about how to leverage it for T60.

I guess I just answered my question as to why I’ve been getting so many ads.

Hootsuite video content

Anyway, like I mentioned, in this case I was actually pretty happy about it because Hootsuite is producing some great video content. They feature customer testimonials, how-to videos, product videos, educational pieces, social media insights… holy cow!

The best part… they’re clearly professionally produced so you’re not going to sit through garbage.

HootsuiteThe initial video that caught my attention was a testimonial from the San Diego Zoo. It’s just a great example of the way businesses can do testimonials. It’s every bit a promotion for the zoo as it is for Hootsuite.

After looking around the YouTube channel, I checked-out a how-to video. The one I watched was on the User Profile pop-up feature. I was totally expecting your basic screen capture video showing me how to use the function. I did get a little of that, but the video also had a fun and creative edge to it as well.


It’s great to see a company make a real commitment to quality video. It should also serve as a valuable lesson to everyone else. Hootsuite is a company embedded deeply in the content marketing movement, and they have access to big data many businesses can only dream of… and where is the company putting its energy and dollars?


–Tony Gnau

Tony Gnau is a three-time Emmy-winning journalist. He is also the founder and chief storytelling officer at T60 Productions. T60 has won 11 Telly Awards for its work over the last eight years.