Using Website Video To Beat Your Competition

Estrold Resort, St. Germain, WI

Estrold Resort, St. Germain, WI

Back from vacation… batteries recharged! Last week my family and I went to Wisconsin’s Northwoods for a summer get-away at the Estrold Resort. Good times. I even walked away with blog post idea regarding website video. You know… the About Us video.

Not enough businesses have one.

It’s really kind of crazy. I visited about 10-20 websites researching things for and during the trip. Do you know how many had a video? Zero, zip… I was stunned.

Big city, small town… shouldn’t matter

On one level, I understand it. The Northwoods is small town America. You might not expect small town businesses to be producing high-quality storytelling. One… they don’t have access to the number of professional video producers as big cities. Two… business competition probably isn’t as fierce.

Umm… right and wrong.

The first point is totally valid. I did a search for Northwoods video production and there aren’t a lot of companies to choose from, but there are a few. The second point… I think business owners there would argue.

Competition for your dollars is fierce everywhere. Big city… small town America… wherever. Business leaders are always looking for a leg-up on their competition. For a long time, there was a debate as to whether or not companies needed a website. That debate is over.

Website video sets businesses apart

The new debate is what should be on the website, and without a doubt video is a way to stand above your competition.

Consider this… only 24% of national brands are using online video (Kantar Media). This at a time when online video viewing is skyrocketing. Cisco reports it’s expected to double to 1.5 billion users in 2016.

So if there are more and more people watching online videos… and more than 3/4 of brands are not using online videos to market themselves… what does that add up to? Opportunity.

What an incredible opportunity for business owners to set themselves apart from their competition.

–Tony Gnau

Tony Gnau is a three-time Emmy-winning journalist. He is also the founder and chief storytelling officer at T60 Productions. T60 has won 11 Telly Awards for its work over the last eight years.

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