Don’t Let Haters Do Your Storytelling
A bad review is bound to hit your business from time to time, which is why it’s so important to do your own storytelling.
If you’re a regular reader here you know I’m a HUGE Dave Ramsey fan. Not only to I appreciate his advice on personal finances, I also love his input on business. You can imagine how excited I was to get his EntreLeadership newsletter with the headline, 3 Ways to Tell a Great Story and Why You Need to Do It. A Dave newsletter promoting storytelling… I’m in!
The newsletter gives some basics on why and how business leaders can tell their stories, and it’s good advice. A good reason for telling your story that isn’t talked about much was actually hidden at the end and came from one of Dave’s EntreLeadership coaches.
John Felkins wrote a little about companies that suffer some sort of hurt… a snub, insult or betrayal.
“The power of being the author of your own story is that you don’t have to live out a plot you didn’t choose.”
That’s a terrific statement.
How many businesses out there have suffered a bad review of some kind… deserved or otherwise? Pretty much all of them. Which is why it’s so important for you to tell the story of your business and not let someone else do it.
How video helps your storytelling
It’s also why video is such a great tool to use when telling your story. Video is the best way short of a face-to-face meeting to talk directly to customers and prospects. It allows you to show your passion for what you do.
We get a lot of clients who are surprised when I tell them we don’t script our videos in advance of shooting. The reason we don’t is simple. Scripted messages sound… well… scripted. I much prefer putting someone on-camera and letting them tell their story from the heart. We can always massage it in post-production to give it a professional polish.
Viewers almost always walk away feeling good after a well-told, authentic story compared to a canned message someone is trying to “perform.”
–Tony Gnau
Tony Gnau is a three-time Emmy-winning journalist. He is also the founder and chief storytelling officer at T60 Productions. T60 has won 11 Telly Awards for its work over the last eight years.