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Making Video Content Matter To Viewers

Like many of you, I’m not a fan of Facebook pushing ads into my news feed. It’s pretty irritating, but I have to admit it’s providing me with some good video content examples. The latest one comes from aviation giant Boeing. I was scanning my Facebook feed yesterday when I noticed a Boeing ad. It had a video player… no surprise that’s what caught my attention. The video was a straight-up PR video, and it’s really good. What you do Read More »

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