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Memorial Day Inspires Better Videos

Originally Posted: May 29th, 2012

Yesterday was Memorial Day and it provides me with a perfect reason to share my all-time favorite commercial.

That’s right… commercial. A one-minute spot created by Budweiser that ran only once. It’s the 2003 Super Bowl ad titled, “Welcome Home.”

Here’s a few reasons why it’s a great example to learn from for anyone who’s producing videos…

  • there’s a surprise. The spot starts in an airport. It’s a familiar setting, but just when we the audience settle in to this “normal” scene we get hit with something completely out of the norm.
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