Big businesses have it easy. They’re big companies with big marketing budgets. They can use that money for all sorts of things, including… marketing videos. Small businesses… not so lucky. Every dollar spent on marketing materials is closely considered.
Which is why small business owners and marketing pros need to be more savvy. They need to know how to maximize the money spent on their marketing tactics. Tough to do when it comes to video. Video can be expensive, but there are bargains to be had… if you know where to look.
Video Production Companies
Believe it or not, there are plenty of video production companies that will take on low-budget projects.… Read More
Video is like a lot of things that might be unfamiliar to you. Taking the first step is always the hardest, so if you’re a marketing video newbie… don’t worry. I have some tips to get you started on your first project.
What’s Your Budget?
The BIG question you might have going in… how much does a video cost?
I wish I had an easy answer for you. In many cases, it’s a “you get what you pay for situation.”
A quality video probably starts at $1000 and goes up to… well… how much are you willing to spend?! 😉
Corporate videos can run well into the tens of thousands of dollars, but you can get a really good one for $5000-$8000.… Read More
Pricing out video production can be kind of tricky. Ask someone in the industry for help and you’ll likely get the typical answer… it depends. Not very helpful when you’re planning a budget and trying to figure out your video production costs.
Maybe that’s why so many production companies don’t advertise their prices. It drives me crazy when I can’t find pricing information at a website, so we at least try to give some ballpark figures at our video production pricing sheet. We’re also happy to prepare a quote for you anytime you’re planning a budget.
While I’ve had plenty of customers and prospects thank me for that, I thought a more extensive blog post on how we break down our costs might be worthwhile explaining.… Read More
Back when the pandemic lockdown happened and we went from five customer projects in the hopper to zero overnight, I remember thinking… I have always wanted to write a book.
What can I say? I’m a half-full kind of guy.
Thankfully, our customers started coming back about a month later, and I walked away with book… on my laptop… unpublished.
That’s the way it stayed for two years while I navigated the publishing world, but good news, it’s finally here.
If you’re a fan of our content, you’re likely a communications pro. You work in PR, marketing, or internal communications.
This is a corporate videos book for you.… Read More
If you work in corporate recruiting, I don’t have to tell you how competitive it is to hire good people. It’s insane! Getting the right people on the bus is as tough as it’s ever been, which is why it’s so important to create high quality recruiting videos.
They have become one of the most valuable tools in your recruiting toolbox. In this post, I’m going to break down some reasons why you should be producing them, as well as a case study from one of our customers who put together a terrific recruiting video plan.
Why Recruiting Videos Are Important
It used to be that having a recruiting video was a luxury.… Read More
When you absolutely need to get an important message to a community… email isn’t your only route. As a matter of fact, you should be using multiple methods.
But I mean, hey, you’re a communicator… you know that already!
Okay, here’s something a lot of communicators miss.
Again… if you ABSOLUTELY need to get an important message to a community, you better be using more than the written word.
You should be using video as well.
Now, I specifically wrote, “as well.”
I’m not suggesting you don’t write something and that video should replace the written word.
What I’m getting at is you have an audience that will prefer to read, and one that will prefer to watch.… Read More
There are many types of videos companies and organizations can produce, but there are some that stand above the crowd.
I like to think of them as the core videos:
The About Us video is the one video I think every company needs.
Testimonials might be the most influential.
But if you’re looking for cold hard data to back-up your desire to produce videos, it’s hard to beat service and product videos.
Hubspot research tells us:
- 72% of people would rather watch video to learn about a product or service
- 81% of people have been convinced to buy a product or service by watching a brand’s video
Holy cow! … Read More
Alright, let’s be upfront from the start. As a production company owner, I love the idea of video production retainers, but you might be surprised by the reason.
Sure, they provide a steady and predictable cash flow for my business, but the reason I really love them is because retainers are mutually beneficial for our customers.
However… if you’re considering a retainer with a video company, you do need to be careful. Not all retainers are created equal.
Okay, let’s get this out of the way before I give you all the positive reasons to sign-up.
Retainers are not for everyone.… Read More
Honored, humbled, grateful… once again we have been selected as Telly Award winners. This year we won another pair of trophies for our work. T60 has now won 17 Telly Awards since 2007.
We want to say congratulations and thank you to our customers who are always an important part of the production process. We really appreciate their contributions in making these great videos.
One of the things I love about this year’s winners is how they demonstrate our storytelling versatility. The first story is driven totally through a single interview. The second one features multiple interviews and blends a scripted message with an unscripted story.… Read More
Let’s start by being honest with ourselves. There are countless examples of terrible corporate videos. Irrelevant About Us videos, boring product videos, uninteresting testimonials… but the crown jewel of them all are HR videos.
Whether it’s the company culture video or a department training video, there might not be a better way to put people to sleep.
Another moment of honesty? In many cases, it’s nobody’s fault. Well, it might be legal’s fault. I’m fine with blaming them.
But in all seriousness, there are contributing factors that lead to boring HR videos that are beyond your control. Maybe the biggest factor is asking highly trained human resources professionals to do something they don’t have any background in… producing a video.… Read More
We have been pretty fortunate to produce videos for some amazing brands. We have shot on the tarmac at O’Hare International Airport while a United Airlines jet pulled in. We have done work inside Walgreens’ test store. The folks at Goose Island Beer Company trusted us with their recipe book when we produced their videos.
But hands down, the brand we get the most questions about isn’t a brand… it’s a man.
And now… a Hall of Famer.
Let me tell how Dwyane Wade became a T60 customer.
I knew someone who worked for his agent back in 2007, so when the subject of shooting video at his annual basketball camp came up… my friend threw T60 into the conversation.… Read More
One of the great things about producing corporate video these days is you don’t need a pro to do it. Wait… did I really just write that? I am a video producer after all. Maybe I should re-think this.
No… it’s true. You do not need a video pro to produce your videos. In most cases, you should want a pro, but you technically do not need one.
If you’re interested in finding out when it’s okay to produce DIY corporate videos and when it’s not, your should check out our guide: How-to Produce Better DIY Videos
Now, should you choose to shoot your own videos, here are some tips for producing more professional-looking DIY corporate videos.… Read More
Want to set yourself apart from your competitors? Produce high-quality video testimonials.
They’re effective and not many businesses create them.
Why not? What customers tell me is it’s awkward asking people to brag about them.
Well, I think I can help make that conversation a little easier.
Ask the right people
It starts with who you ask. It should go without saying, but the only people you want to ask are people you have a great relationship with.
The clients who love you and what you do.
It doesn’t matter to me whether it’s a one-time client or someone you do ongoing business with.… Read More