Big businesses have it easy. They’re big companies with big marketing budgets. They can use that money for all sorts of things, including… marketing videos. Small businesses… not so lucky. Every dollar spent on marketing materials is closely considered.
Which is why small business owners and marketing pros need to be more savvy. They need to know how to maximize the money spent on their marketing tactics. Tough to do when it comes to video. Video can be expensive, but there are bargains to be had… if you know where to look.
Video Production Companies
Believe it or not, there are plenty of video production companies that will take on low-budget projects.… Read More
Video is like a lot of things that might be unfamiliar to you. Taking the first step is always the hardest, so if you’re a marketing video newbie… don’t worry. I have some tips to get you started on your first project.
First Question To Answer
Will this be a do-it-yourself or professional project? I do have some basic guidelines for DIY vs. Pro video production. Basically, if you’re a new or micro business with zero marketing budget, feel free to DIY. If you are planning a video with the intent of it looking unprofessional or kitschy, feel free to DIY.… Read More
Pricing out video production can be kind of tricky. Ask someone in the industry for help and you’ll likely get the typical answer… it depends. Not very helpful when you’re planning a budget and trying to figure out your video production costs.
Maybe that’s why so many production companies don’t advertise their prices. It drives me crazy when I can’t find pricing information at a website, so we at least try to give some ballpark figures. We’re also happy to prepare a quote for you anytime you’re planning a budget.
While I’ve had plenty of customers and prospects thank me for that, I thought a more extensive blog post on how we break down our costs might be worthwhile explaining.… Read More
Alright, let’s be upfront from the start. As a production company owner, I love the idea of video production retainers, but you might be surprised by the reason.
Sure, they provide a steady and predictable cash flow for my business, but the reason I really love them is because retainers are mutually beneficial for our customers.
However… if you’re considering a retainer with a video company, you do need to be careful. Not all retainers are created equal.
Okay, let’s get this out of the way before I give you all the positive reasons to sign-up.
Retainers are not for everyone.… Read More
Honored, humbled, grateful… once again we have been selected as Telly Award winners. This year we won another pair of trophies for our work. T60 has now won 17 Telly Awards since 2007.
We want to say congratulations and thank you to our customers who are always an important part of the production process. We really appreciate their contributions in making these great videos.
One of the things I love about this year’s winners is how they demonstrate our storytelling versatility. The first story is driven totally through a single interview. The second one features multiple interviews and blends a scripted message with an unscripted story.… Read More
Let’s start by being honest with ourselves. There are countless examples of terrible corporate videos. Irrelevant About Us videos, boring product videos, uninteresting testimonials… but the crown jewel of them all are HR videos.
Whether it’s the company culture video or a department training video, there might not be a better way to put people to sleep.
Another moment of honesty? In many cases, it’s nobody’s fault. Well, it might be legal’s fault. I’m fine with blaming them.
But in all seriousness, there are contributing factors that lead to boring HR videos that are beyond your control. Maybe the biggest factor is asking highly trained human resources professionals to do something they don’t have any background in… producing a video.… Read More
Well, like millions of other people I’m searching for a tissue after watching Budwesier’s tribute to retiring NBA All-Star Dwyane Wade. Awesome stuff… and while most everyone can admire his greatness from afar, I’m honored to say I got to see it up-close and personal for a day.
That’s because Dwyane has been a T60 customer.
Here’s the story. I knew someone who worked for his agent back in 2007, so when the subject of shooting video at his annual basketball camp came up… my friend threw T60 into the conversation.
We got the job in large part because he wasn’t the first NBA All-Star we worked for.… Read More
One of the great things about producing corporate video these days is you don’t need a pro to do it. Wait… did I really just write that? I am a video producer after all. Maybe I should re-think this.
No… it’s true. You do not need a video pro to produce your videos. In most cases, you should want a pro, but you technically do not need one.
If you’re interested in finding out when it’s okay to produce DIY corporate videos and when it’s not, your should check out our guide: How-to Produce Better DIY Videos
Now, should you choose to shoot your own videos, here are some tips for producing more professional-looking DIY corporate videos.… Read More
Want to set yourself apart from your competitors? Produce high-quality video testimonials. They’re effective and not many businesses create them.
Why not? What clients tell me is it’s awkward asking people to brag about them. Well, I think I can help make that conversation a little easier.
Ask the right people
It starts with who you ask. It should go without saying, but the only people you want to ask are people you have a great relationship with. The clients who love you and what you do.
It doesn’t matter to me whether it’s a one-time client or someone you do ongoing business with.… Read More
Another Content Jam has come and gone, and again I’m left with so many great insights. I was really impressed with the diversity of the speakers this year.
The morning and afternoon keynotes spoke to some big picture issues we should all consider, and the other sessions were filled with action items we can get started on right away.
Here are a few of my favorite takeaways from this year’s event.
Gini Dietrich | How To Shape Shift Into Your Ideal Self
I have seen Gini Dietrich speak on a number of occasions. Both her PR firm (Arment Dietrich) and blog (Spin Sucks) are T60 customers, and more importantly, she’s become a good friend.… Read More
You know you want a new marketing video. Heck, you know you NEED a new marketing video… and next year is the year you’re going to make it happen! But knowing you need a video and creating a video strategy are two different things, and trust me, planning ahead will make things much easier on you.
Who’s Your Audience
The first step seems like an easy one, but in my opinion a lot of people tend to get off on the wrong foot.
It seems logical to decide on the type of video you want to produce (About Us, testimonial, product video, et cetera).… Read More