Tag Archives: Google+

The American Marketing Association of Chicago is getting ready for its BrandSmart conference. They sent out a video late last week previewing the event featuring Ted Souder, Google’s Head of Industry-Retail.

He talks about two things important for businesses to get a handle on… mobile and video. Souder says,

Video has really gone from the days of dogs skateboarding and kids doing back-flips off parking garages to real content, professionally done content.

It’s not just me

You get this from me four days a week here at this blog. Maybe you listen, maybe you don’t. Maybe you sometimes chalk it up to… there’s goes Tony again. Preaching about home important it is for companies to harness the power of video.

Google’s bigwigs get it

This time it isn’t me though. It’s a Google bigwig. Think they know something about business and marketing?

They see the value in video, and so should you.

–Tony Gnau

For the record… T60 is an official sponsor for AMA-Chicago and does produce event preview videos for the organization, but the video mentioned above doesn’t happen to be one.

While the social media world is all a-buzz about Google+, I’ve been focused on something else… Netflix.

The DVD and streaming video giant changed its subscription structure and raised prices, outraging many loyal customers. I wasn’t exactly outraged, but it did cause me to start looking at alternative services and it really got me thinking about corporate video.

The rise of online streaming services means yet another way to deliver video into people’s homes. Only now you can bypass computers and send it straight to their televisions.

AppleTV, Roku, Playstation, many Blu-Ray players… these are all devices incorporating online video streaming capabilities and allowing people to received countless “channels” featuring tons of videos, movies, and TV shows.

While the world wonders about business applications for Google+, they’re easy to see in this area. People following a company through social media may soon find those feeds delivering videos to their TVs. There’s already a Facebook channel on my Roku player where I can watch video. Vimeo has a channel as well. Sooner or later someone’s going to develop software to consolidate channels into a single feed making them even easier to browse.

Yet another way for a company to deliver its message.

–Tony Gnau