While the social media world is all a-buzz about Google+, I’ve been focused on something else… Netflix.

The DVD and streaming video giant changed its subscription structure and raised prices, outraging many loyal customers. I wasn’t exactly outraged, but it did cause me to start looking at alternative services and it really got me thinking about corporate video.

The rise of online streaming services means yet another way to deliver video into people’s homes. Only now you can bypass computers and send it straight to their televisions.

AppleTV, Roku, Playstation, many Blu-Ray players… these are all devices incorporating online video streaming capabilities and allowing people to received countless “channels” featuring tons of videos, movies, and TV shows.

While the world wonders about business applications for Google+, they’re easy to see in this area. People following a company through social media may soon find those feeds delivering videos to their TVs. There’s already a Facebook channel on my Roku player where I can watch video. Vimeo has a channel as well. Sooner or later someone’s going to develop software to consolidate channels into a single feed making them even easier to browse.

Yet another way for a company to deliver its message.

–Tony Gnau

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