Posting video on YouTube isn’t enough. Facebook, Twitter… all social media need to be in play. Businesses have to share their videos using these tools if they really want some benefit in the end.

There’s even new research to prove it. ReelSEO reports that videos shared through social media outperform those that don’t. One of the key reasons is allowing others to share your videos gives them more credibility.

People trust their friends. If someone you know posts a video, you’re more likely to watch it than if a business sends you the link.

Getting your videos out into the social web could turn a fun marketing project into a profitable investment.

–Tony Gnau

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