Are you one of those people who looks forward to the commercials more than the game? The Super Bowl may be the only live television event that holds us all through the commercial breaks. Mainly thanks to some terrific Super Bowl ad storytelling… something every business needs in its online videos.

I’m not going to breakdown the best and worst ads like others have done. I would, however, like to focus on one company that seems to have one of the best ads year-in and year-out.

Budweiser

Yes… the King of Beers in many ways is also the King of Super Bowl ads.… Read More

Content marketing is on the rise, and video is going to be a big part of it.

We recently shot a video for Content Jam, a professional development event for people in the marketing biz. We got to interview a bunch of experts in the field, so in addition to the event video we were shooting… they were nice enough to agree to answer a question for our vlog.

What role does video play in content marketing?

No surprise… they all think video plays a big part, so we decided to make it the subject of our first vlog post in 2014.… Read More

Content marketing has been around a long time but social media has really kicked it into high gear, and few organizations are producing better video content than Chicago’s Field Museum of Natural History.

Yeah… that’s right. A museum is kicking some video content butt. They’re consistently doing it better than most Fortune 500 companies.

The Brain Scoop

The video series is called, The Brain Scoop. It features Emily Graslie, who is one of the museum’s scientists and Chief Curiosity Correspondent, as she examines things you’ll find at the museum as well as the natural history and science that surrounds us everyday.… Read More

Ever hear the old adage… if you want to do something, study those who do it well. That certainly goes for marketing, and without question the best and brightest in marketing value storytelling. That’s why it’s so important to bring a storyteller into your business.

Whether you hire someone to be a full-time storyteller at the company, or bring in someone from outside the business to occasionally help. A storyteller can communicate with customers and prospects in a way that doesn’t feel like a sales pitch.

Microsoft features people behind the products

That’s what Microsoft does. The company’s Chief Storyteller (glad to know I’m not the only one with that job title), Steve Clayton, was recently featured at ragan.com… Read More

I hope everyone had a terrific Christmas. The entire season was pretty fun for us. Now, it’s time to gear-up for 2014, so I just thought I’d briefly fill you in on what quality content we’ll have for you in the new year.

• the blog  you know and love about video, PR, and marketing will continue right here. We’ll be blogging one day a week and currently plan to release posts every Tuesday morning.
• there will also be some guest blog posts. We’re going to get some of our PR and marketing friends to contribute content here at the T60 Blog, and I’ll also make sure to re-post any blog posts I have writen for other blogs (spinsucks.com

When it comes right down to it, the thing video does better than any other medium is capture and communicate emotion. If you ever needed an example, the WestJet Christmas video is it.

The idea for the production was simple but bold. Have a Santa Claus ask passengers prior to their flight what they want for Christmas. Then, dispatch Westjet team members to buy the gifts and have them ready when the passengers arrive at their destination.

That must have been one heck of a pitch by the marketing staff. It’s a home run idea. An expensive one, but a home run idea none the less.… Read More

One of our clients is pretty big in the convention industry. Okay, they don’t get any bigger or better… it’s Chicago’s McCormick Place… the nation’s largest convention center. We’ve been shooting in and around the facility a lot lately and it has led to all sorts of thoughts surrounding why video content needs to be a part of your convention services.

There are many ways you can incorporate video into your convention presentation. Sure, you can put up huge displays pumping out video during the event, but I’d like to focus on video you can use to market your business and brand throughout the convention.… Read More

Tooooo muuuucchhh turkey! Okay, not really, our family actually had a really nice Thanksgiving, and we hope you did too. Now, it’s time for the big push through the end of the year. That starts with evaluating our 2014 content strategy, and we’re making some changes that should benefit you.

What we’ve decided is to try is fewer but more in-depth blog posts. We’re going to cut back to one post a week, but really concentrate on topics we can sink our teeth into. We’ll have more on video production, more on storytelling and more focus on how you can improve on both.… Read More

From everyone at T60 Productions…

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I’m really loving AT&T’s commercial series that features various kid focus groups, and it has me thinking about how to turn the idea into a focus group video series.

The latest AT&T commercial centers around Thanksgiving. It follows the same pattern as the others… four kids… one man asking questions… and typically a cute comment that’s turned into a fun joke.

How can we turn this into an effective online marketing series?

I don’t know… I’m brainstorming here.

• maybe put together a focus group using a company’s team members’ kids… have them test company products and then comment on them?