Evaluating Content Strategy

Content Jam PicTooooo muuuucchhh turkey! Okay, not really, our family actually had a really nice Thanksgiving, and we hope you did too. Now, it’s time for the big push through the end of the year. That starts with evaluating our 2014 content strategy, and we’re making some changes that should benefit you.

What we’ve decided is to try is fewer but more in-depth blog posts. We’re going to cut back to one post a week, but really concentrate on topics we can sink our teeth into. We’ll have more on video production, more on storytelling and more focus on how you can improve on both. Also, while we’ve always used video examples here, we’re going to start creating more video content specifically for the blog.

The truth is while we’ll have fewer posts each week, we’ll probably be delivering just as much content… if not more.

We were originally planning to start in January, but then I thought, why? We’re not some big business that can’t turn on a dime, so we’re kicking it off this week. We’ll have a fresh post up on Thursday. 

So… are you evaluating your 2014 content strategy? Are you planning any changes?

–Tony Gnau

Tony Gnau is a three-time Emmy-winning journalist. He is also the founder and chief storytelling officer at T60 Productions. T60 has won 12 Telly Awards for its work over the last eight years.

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