Marketing videos are so popular these days, but many tend to forget a traditional video that benefits from a modern storytelling touch. HR videos, when done right, are a great way to engage your team and pump them up.

Your human resources team can use a recruiting to get prospects excited about working for your company, an orientation video to acclimate them to your culture, and a training video to make sure they know the way you do things. You can do it all using good storytelling techniques to keep people interested.

Recruiting videos

You might think that during times of high unemployment you don’t need a recruiting video.  … Read More

Whether it’s a small business owner or a big business executive working in the C-suite, there are many corporate leaders who need a crash course in modern communications. Thankfully, there’s a new guide to get them up to speed, Spin Sucks.

The first thing that came to mind after reading it is… this is the manual. The manual for business leaders trying to market their companies in our digital world. It’s bound to scare the crap out of them and excite them all at once.

Full disclosure

First thing’s first… you need to know that the book’s author, Gini Dietrich, is a T60 client and she has definitely become a friend over the last few years.… Read More

Another year, another fantastic BrandSmart event. T60 is a ChicagoAMA sponsor and with good reason. It’s a marketing organization that puts on awesome conferences like this one, so we’re happy to be a part of it.

This is the second BrandSmart conference we’ve attended. I took some good notes this year and thought I’d share some of the things that caught my attention…

Out create, don’t out spend. —Jeff Charney, CMO, Progressive

Disruption is alive and well. –Jeff Charney ** ^{watch our vlog for more thoughts on this topic}

Relevance or Bravery? Both. You can’t be one without the other. 

I know the old adage is, “I rather be lucky than good,” but I don’t buy that for a second. I just rather be good. Which is why I like to study and highlight people and organizations who do things well. Just recently, I saw an EntreLeadership video that’s one of the best event videos I’ve seen… from the video itself to the clear strategy that brought it to my attention.

Why your event needs video

Event videos are something I’m pretty passionate about. If you’re hosting or participating in a major event, meeting, or conference, there’s just no denying what a powerful role video can play.… Read More

Okay… you get it.

You’re a believer in the power of video.

You’ve produced your About Us video (the video every company should have), and now you’re ready to do more.

The good news is you have a wide variety of marketing videos available to you.

Usually what we recommend to customers is to first tackle what we believe are the core videos:

• About Us video
• Product/Service videos
• Testimonial videos

However… there are no rules here. There are TONS of different types of videos you can produce.

You’re only limited by your own imagination… and probably your budget. ;-)

Below are descriptions of different types of videos you might want to consider, as well as some video examples.… Read More

Bonus blog post today thanks to a video Twitter response. It’s super cool.

The backstory… yesterday… PR-marketing-communications guru Gini Dietrich retweeted our last blog post. We mentioned how there’s no need to agonize over generating content marketing ideas. Simply create videos that feature your employees. They’re a seemingly endless source of content.

So… Sarah Robinson saw Gini’s retweet… then retweeted it herself mentioning Nextiva (business cloud communications) as a company that does a great job with this tactic. 

The video twitter response

Okay… now you’re up to speed. What happened next is the awesome part.

Nextiva not only tweeted back to Sarah saying,”thanks,” they posted a video thanking her.… Read More

Businesses all over are desperate for content ideas. They rack their brains trying to find compelling content to share via their various media outlets. Well, there happens to be a treasure trove of content ideas right under their noses. What they need to produce are employee videos.

Featuring the company’s workers is one of the easiest and best ways to generate content for an organization. Show employees doing their jobs. Interview them and help them tell their stories. Allow their passion to shine through.

Easier said than done, right?

It’s easier than you might think. How do you get started? Just take a look around your place of business…

• who’s the person who makes everyone laugh?

I recently got to interview Joe Pulizzi… founder of the Content Marketing Institute. We’re producing an event video for the Chicago chapter of the American Marketing Association, and he’ll be one of two keynote speakers at this year’s BrandSmart conference.

Joe talks about video content marketing

Anyway, he was nice enough to answer a few video-related questions for our purposes here at the T60 Blog. It went so well I plan to turn the interview into a series of videos, but this will be the first.

As a guy who lives and breathes all things content marketing, I was excited to hear what he had to say about video’s role.… Read More

Throwing a successful corporate event is tough job. Event planners do everything they can to make sure everything runs smoothly from booking the venue to hiring the right caterer to sending out the invitations.

Many business leaders will also request a photographer, but they fail to budget for the one thing that will draw more people to the event and engage them after it’s over… the corporate event video.

I really should make that plural… videos… because you have a few options when it comes to events and video production.

One type of video will help increase your attendance, another will capture attendees’ attention while they’re there, and the last will allow your event to live on even after it’s over.… Read More

Video has come a long way as a marketing tool. Gone are the days when it was a luxury. Now… it’s a must use. You’ve likely seen the data regarding the number of people who are watching online video, so it’s no wonder companies are choosing to use the medium to promote their brands. There are several types of videos businesses can produce to get started, but one stands above them all as the video every company should create.

The About Us Video

Imagine you have a specific need for a product or service. You sit down at your computer to research companies.… Read More