EntreLeadership Event Video Case Study

EntreLeadership Event Video Case StudyI know the old adage is, “I rather be lucky than good,” but I don’t buy that for a second. I just rather be good. Which is why I like to study and highlight people and organizations who do things well. Just recently, I saw an EntreLeadership video that’s one of the best event videos I’ve seen… from the video itself to the clear strategy that brought it to my attention.

Why your event needs video

Event videos are something I’m pretty passionate about. If you’re hosting or participating in a major event, meeting, or conference, there’s just no denying what a powerful role video can play.

Video is awesome for events on several levels, and there are different types of videos you can produce.

  • you can put something together prior to the event to help promote it and encourage attendance.
  • there’s also the option to produce something that runs during the event itself. Video is a great way to get people’s attention and reengage an audience.
  • video is also something you can produce while the event is taking place with the intent of sharing it once the event has ended. In this case, letting the event live on.

The key to all of them is similar to most marketing videos… tap some sort of emotion in the audience. In the case of an event video, you’re likely trying to inspire some enthusiasm for the event. Whether it’s to get people to attend, making them feel happy that they’re there or committed to your cause or mission, or feel empowered having attended.

Those are the basics. If you’d like to learn more about each type of event video, I recommend reading our post, Corporate Event Video Ideas Everyone Can Do. I go into a lot more detail there.

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EntreLeadership Event Video Lesson

If you’re a regular reader here you know I’m a big fan of Dave Ramsey. Dave is a financial expert, best-selling author, and talk radio host who’s all about getting out of debt. He has also built a company from a card table in his garage into one of the best brands in personal finance.

One of the many services his company offers is business leadership coaching… something he calls EntreLeadership. His team hosts a series of EntreLeadership events, but the big one is the Master Series. It’s usually hosted at a nice resort somewhere or at Dave’s corporate headquarters in suburban Nashville.

The latest Masters Series event just wrapped-up. I know because as a newsletter subscriber I received a special edition telling me about it. It contained a video, links to his radio show broadcast from the last day of the event, as well as information about the next Master Series event taking place in November.

Awesome. It’s just awesome. They did everything well. Let me break it down a few ways.

First, the video is terrific. It captures the spirit of the event and gives the audience of sense of what it must have been like to attend it.

I’ll guarantee you that virtually all the 150 participants share that video with friends, family, and work colleagues. Who knows how many of those people will go on to share it… exposing EntreLeadership to all sorts of people who may not have even heard of it.

Next, there’s a clear strategy at play here. I received the email at 4:30 p.m. on the day the event ended. So… the event ends… and almost instantaneously the email is sent.

The timing was clearly thought out. Everyone who attended is still feeling the high from the event and likely to share it with people immediately. Not to mention people who listened to the radio show that day and got the email (cough, cough… me). They’ll also be feeling the EntreLeadership mojo and wanting to share.

Finally, all of this leads to a subtle promotion. Just a single paragraph at the end of the newsletter reminding people about the next event.

That’s how you do it

I shouldn’t expect anything less than that sort of thing from Dave and his team. My wife, daughter, and I were at his headquarters last November to scream on his radio show, “We’re debt-free!” I was fortunate to meet members of his video team and they’re total pros. Couple that with his marketing staff and what I got today was a lesson in how-to promote an event series.

And now you have too.

–Tony Gnau

Tony Gnau - T60 ProductionsTony Gnau is the Founder and Chief Storytelling Officer at T60 Productions. He’s a three-time Emmy Award-winning journalist, has led T60 Productions to winning 18 Telly Awards for its corporate videos, and is the author of the Amazon #1 Bestseller “Lights, Camera, Impact: storytelling, branding, and production tips for engaging corporate videos.”