There are all sorts of ways you can use video to help market a business, but there are few things as effective as client testimonials or case studies.
T60 is a sponsor for the Chicago chapter of the American Marketing Association (ChicagoAMA). One of our follow sponsors is the company Act|On. They sell a marketing automation software platform. I spoke with one of the reps at a recent event, gave them a business card and asked for more information about their services.
Follow-up email with video
Consider me impressed. They’ve been following-up with me on a consistent basis, and about a week ago I got an email with a subject line that immediately caught my attention… Video Case Study: Achieving real results with Marketing Automation (VIDEO BELOW).… Read More
This entry was posted in Public Relations/Marketing by Tony
Gnau and tagged communications, content, corporate communication, Corporate video, marketing, marketing video, PR, public relations, testimonial, video production | Comments Off on Testimonials And Marketing Videos A Good Match
You know me… I love event videos. Previews that encourage people to attend, and videos shot during the event to share afterwards. I think they’re a great way to get people excited about the event, and a way for the event to live on even after it’s over.
Having said that… you still need to deliver a quality video and tell a good story. Just producing a video isn’t good enough. Case in point… CDW.
The technology retailer launched a new campaign last week and bought some space on Facebook. One of their ads popped-up in my news feed, and while I typically sail over them this one caught my attention.… Read More
This entry was posted in Public Relations/Marketing by Tony
Gnau and tagged communications, content, corporate communication, corporate events, Corporate video, event planning, marketing, marketing video, PR, public relations, storytelling, video production | Comments Off on Just Doing Event Videos Isn’t Enough
Alright, we’ve been celebrating our 12th Telly Award all week by looking back on past winners for some good production lessons. Today’s the day we unveil this year’s winner and offer some insights for event planning.
Drum roll, please. Our 2013 Telly Award winner is… Heroin Abuse Awareness Seminar for Illinois State Sen. Matt Murphy!
Hugh!?
I know, you’re thinking… Tony, your videos always tend to be upbeat, happy and inspirational… what gives?
Well, call it a change of pace if you like, but this video is actually a classic example of what an event video can do.
Multiplying Your Audience
Sen.… Read More
This entry was posted in Public Relations/Marketing by Tony
Gnau and tagged communications, content, corporate communication, Corporate video, event planning, event videos, marketing, marketing video, PR, public relations, Telly Awards, video production | Comments Off on Event Planning Lesson Courtesy A State Senator?
We’re celebrating at T60 this week after finding out we won our 12th Telly Award. The honor got us thinking back to some of our past winning entries and the lessons they can provide. We blog a lot about marketing, but today’s post is all about public relations videos.
One of the issues I face with prospects and clients is the notion… we don’t do anything interesting… why would anyone watch a video about us? I don’t blame people for feeling that way. It’s hard to look past what you do everyday and see it with a fresh set of eyes… a different perspective… but that’s why business leaders need professional storytellers.… Read More
This entry was posted in Public Relations/Marketing by Tony
Gnau and tagged communications, content, corporate communication, Corporate video, marketing, marketing video, PR, public relations, storytelling, video production | Comments Off on Public Relations Videos Need A Good Story
This week we’re celebrating our 12th Telly Award by looking back at past winning entries to pass along some valuable insights. Today, I’m blogging about an incredibly important element when it comes to storytelling.
People
The people you choose to include in your video might be the most critical decision you make for the video’s success. The mistake a lot of business owners make is thinking they need to hire actors or models to put a pretty face behind their company. That’s not the case.
The best videos tend to feature real people who are passionate about their jobs and their company or organization.… Read More
This entry was posted in Storytelling by Tony
Gnau and tagged communications, content, corporate communication, Corporate video, marketing, marketing video, PR, public relations, storytelling, Telly Awards, video production | Comments Off on Your Video’s Most Important Storytelling Element
I had a few things planned for this week, but I’m putting them on hold. I received word over the weekend that T60 has won its 12th Telly Award, so over the next few days we’re going to look back at some previous winners that provide video production lessons. Then, on Thursday, I’ll reveal this year’s winning entry and provide good insights to take-away from its production.
Okay… today I’m going to write a little about having a vision and/or having a plan for your videos. It may sound like a pretty basic concept, but the truth is a lot of people go into their projects with very little thought put into them.… Read More
This entry was posted in Public Relations/Marketing by Tony
Gnau and tagged communications, content, corporate communication, Corporate video, marketing, marketing video, PR, public relations, Telly Awards, video production | Comments Off on Telly Awards Video Production Lesson
Big Data… BIG DATA… BIG DATA! If you’re a marketing or public relations pro, those are two words you’ve been reading a lot about lately. All the data that’s out there promising to help you gain insights about customers and prospects.
Well, now’s your opportunity to learn more and really bring the issue to life. The ChicagoAMA (American Marketing Association) is hosting at event tonight at 1871 called, Evening with an Expert: Big Data…Big Relevance & ROI (see video below).
I got a chance to interview two of the experts for the preview T60 produced (we’re a ChicagoAMA sponsor), and I was pretty blown away.… Read More
This entry was posted in Public Relations/Marketing by Tony
Gnau and tagged big data, communications, corporate communication, marketing, marketing video, PR, public relations | Comments Off on Big Data…Big Relevance And ROI
We’re finalizing a deal this week to revamp some marketing videos we produced for a client a couple of years ago. It’s something business leaders should think about as things change at their companies. The best part… it’s something that can be done on the cheap without looking that way.
Think about it. This particular client is completing physical renovations to their facility. Heck… they’re adding an entire building. They could do a new series of videos on the project, but no surprise it’s not part of the budget.
Sales Team Saves The Day
The sales team is doing the next best thing though.… Read More
This entry was posted in Public Relations/Marketing by Tony
Gnau and tagged communications, content, corporate communication, Corporate video, marketing, marketing video, PR, public relations, video production | Comments Off on Marketing Video Redux On A Budget
It’s funny. I actually just revised that headline. I originally typed, “Number One Thing Killing Your Amateur Marketing Videos.” See, I’d like to pin this problem on all the companies out there producing their own marketing videos, but the truth is I’ve seen plenty of examples of pros who blow this as well.
Video can be a deceptive medium. We see it appear on our screen, so we immediately think it’s a visual medium when the truth is video is a marriage between sight and sound.
Many people do alright with the first part. Heck, the cameras these days are so good if you shoot off a tripod it’s nearly impossible to mess-up the visual aspect.… Read More
This entry was posted in Public Relations/Marketing by Tony
Gnau and tagged communications, content, corporate communication, Corporate video, marketing, marketing video, PR, public relations, video production | Comments Off on Number One Thing Killing Your Marketing Videos
When people think of video, they often think marketing. It’s true… video is terrific for marketing. It also happens to be a great internal communications tool, and there are many subjects that can be covered (video examples).
Here’s the top five reasons you should be using video to communicate with team members…
Video creates interest. Anyone can send out a newsletter or email, but video captures people’s attention. How many dozens of newsletters go unread? How many memos get skimmed, but don’t receive the attention they might require? LOTS! You can communicate the same thing in a video that a memo or newsletter might explain.… Read More
This entry was posted in HR by Tony
Gnau and tagged business, communications, content, corporate communication, Corporate video, marketing, marketing video, PR, public relations, storytelling, video production | Comments Off on Top 5 Reasons Internal Communications Needs Video
There are all sorts of ways you can use video to help market a business, but there are few things as effective as client testimonials or case studies.
