When people think of video, they often think marketing. It’s true… video is terrific for marketing. It also happens to be a great internal communications tool, and there are many subjects that can be covered (video examples).
Here’s the top five reasons you should be using video to communicate with team members…
Video creates interest. Anyone can send out a newsletter or email, but video captures people’s attention. How many dozens of newsletters go unread? How many memos get skimmed, but don’t receive the attention they might require? LOTS! You can communicate the same thing in a video that a memo or newsletter might explain. Detail company policies, feature your latest product or service, maybe even highlight the work of an individual or group. The difference is people will watch and pay attention to the video.
The accessible CEO. If you’re part of a small organization, chances are you’ve met the CEO. On the other hand if you work at a medium or large company, there’s a good chance you don’t know what the CEO looks like much less had an opportunity to interact with them. Putting company leaders out front in videos allows them to speak directly to team members. They are no longer the impersonal name behind a title. They become a real person others can relate to, which then empowers managers to energize the company culture.
Breaking down the silos. A lot of companies work in silos. One department separated from the other, people don’t know one another and certainly none of them can tell you what the other is doing. Video can change that. It allows team members to provide an inside look at what they’re working on. You can write about a new product or service all you want, but hearing from someone who’s working on that project and seeing them at work takes it to a whole new level.
Storytelling advantage. Using video allows a business to tell great stories. The medium incorporates images, sounds and words to create a rich platform for people to “experience” information. On paper, what’s happening around the company is simply a laundry list of activities. Put that same information into the hands of a skilled video storyteller, and it becomes a narrative that engages the audience. By incorporating information into a compelling story you capture the audience’s attention and make them more receptive to your message.
Leaves an impression. Storytelling also helps viewers retain the information, and after watching something they really enjoy they share it with other people. A company newsletter might garner mild interest. Videos will have people talking about them in the halls. They also have a cumulative effect. The more quality videos you produce, the more viewers look forward to them. They can even become a morale booster. Team member success stories are a pat on the back they’ll really feel.
All of these things add up to a good reason for corporate leaders to use video to communicate with their teams. A CEO vlog, a video newsletter, updates on projects and initiatives… all great ways to get your messages across to people.
This post first appeared at ragan.com.