Marketing Video Redux On A Budget

Final Cut Pro 2We’re finalizing a deal this week to revamp some marketing videos we produced for a client a couple of years ago. It’s something business leaders should think about as things change at their companies. The best part…  it’s something that can be done on the cheap without looking that way.

Think about it. This particular client is completing physical renovations to their facility. Heck… they’re adding an entire building. They could do a new series of videos on the project, but no surprise it’s not part of the budget.

Sales Team Saves The Day

The sales team is doing the next best thing though. They looked at the existing marketing videos and saw that they can simply swap out some old video of the site with newly shot stuff. It’s an economical way to freshen things up.

Once the update is done, they can start sending video links to clients and prospects touting the newly renovated facilities. They’re breathing new life into a existing video series that would otherwise be out-of-date.

Many companies produce videos and kind of forget about them once the new car smell has worn off. This client of ours shows how to re-imagine a past video and make it work just as well today as it did when it was first produced.

–Tony Gnau

 Tony Gnau is a three-time Emmy-winning journalist. He is also the founder and chief storytelling officer at T60 Productions. T60 has won 11 Telly Awards for its work over the last eight years.