Big Data…Big Relevance And ROI

big data eventBig Data… BIG DATA… BIG DATA! If you’re a marketing or public relations pro, those are two words you’ve been reading a lot about lately. All the data that’s out there promising to help you gain insights about customers and prospects.

Well, now’s your opportunity to learn more and really bring the issue to life. The ChicagoAMA (American Marketing Association) is hosting at event tonight at 1871 called, Evening with an Expert: Big Data…Big Relevance & ROI (see video below).

I got a chance to interview two of the experts for the preview T60 produced (we’re a ChicagoAMA sponsor), and I was pretty blown away. These guys are taking 1’s and 0’s and turning them into big $ for businesses.

So… a simple plug today for what should be an interesting event. Hope to see you there!

–Tony Gnau

Tony Gnau is a three-time Emmy-winning journalist. He is also the founder and chief storytelling officer at T60 Productions. T60 has won 11 Telly Awards for its work over the last eight years.

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