Tag Archives: Virgin America

Courtesy: Virgin America

Virgin Airlines knows how to throw a party. Every time the airline lands in a new city, they throw a huge bash… and produce a video. The most recent example is Philadelphia.

This is one of my favorite things to pitch to corporate leaders and PR/marketing pros. If you’re about to spend thousands of dollars on a party, you should absolutely work video production into the budget.

Think about it. This is an event where you are hoping to make a splash. It’s something you want people to talk about and remember, and we now have social media to help.

Video takes things to a whole new level. Capturing the event… the spirit behind that event… and having a video to share? Invaluable.

That video can be sent to everyone who attended, and even better to everyone who couldn’t be there. Your event can now live even after it’s ended, being shared by people over and over.

When you’re planning an event… don’t forget video.

–Tony Gnau

I love that the airlines put out a lot of videos. I don’t always love their videos, but this is a billion dollar industry that clearly gets it. Travelers are watching so they give them video content.

Today, I get to share one that I like from Virgin America. If you travel at all, you know about Virgin. They do everything they can to cultivate their hip image and they posted a video oozing with style yesterday on Facebook.

It actually serves as a valuable lesson. Lots of businesses have videos produced. A frequent problem is that they stuff them with too much information. Yes… too much information.

Audiences tend to subscribe to the “less is more” adage. Virgin does a great job here. The video is simple… a day at their terminal inside San Fransisco International Airport.. and the message is clear. It’s all about the airline’s style. Watch it once and you know this is an airline with its own unique style.

Virgin provides a really good flight plan to follow.

–Tony Gnau