Tag Archives: olympics

A time out today from our usual video world commentary for an atta-boy to one of our past clients. He’s heading to the Summer Games in London… sort of.

About six or seven years ago we produced a feature on Dr. Stephan Mikulak. He’s an orthopedic surgeon in Southern California and former gymnast. We just found out his son made the U.S. Olympic gymnastics team.

Pretty exciting stuff! Dr. Mikulak was a great guy to work with, and our only regret was that we didn’t get to see him in action in his operating room. We shot an interview, him interacting with a couple of patients in his office, and he provided some other video. It was one of five videos we produced for the doctors in his practice, California Orthopedic Specialists.

While we didn’t get to see him in action… we can’t wait to see his son’s performance. Good luck to Olympian Sam Mikulak!

–Tony Gnau

I’m a big proponent of the notion that your videos don’t need to be about your company… to be about your company. One of the best ways to do this is to feature your clients, or in this case, honor your customers.

Proctor & Gamble is a big Olympic sponsor, and one of the campaigns company leaders have launched around the upcoming London games is focused on an important target market… moms.

At the center of it, a masterful video. I don’t usually like corporate videos that feature actors and staged scenes, but boy… this one really works.

It highlights that notion I mentioned earlier. This video doesn’t scream P&G. If you just happened upon it, you wouldn’t even know it was a corporate video until the end when a few brand logos appear.

What it does is honor moms. The company’s message is clear, we support the hard working women who nurture our children.

That’s powerful stuff for a 2-minute corporate video. It’s no wonder why P&G is a billion-dollar company. It’s leaders know how to reach people.

–Tony Gnau