Tag Archives: American Marketing Association

Nice day Wednesday at BrandSmart 2012. The Chicago chapter of the American Marketing Association brought together some great panels and speakers to talk about all the changes taking place in marketing.

The highlight for me might have been Second City. Someone from the improv comedy organization talked about the similarities between what they do and what marketers do. Didn’t hurt bringing some Second City performers along to do a few quick sketches.

Anyway, good stuff… and I plan on sharing it all with you next week. TEASE! That’s right, Monday-Thursday next week I’ll share some observations from BrandSmart 2012.

Stay tuned!

–Tony Gnau

Social media isn’t going anywhere, and video is going to continue to play an increasingly important role.

That’s the cliff notes on a conversation I recently had with Nader Ali-Hassan, Associate Director of Social Media at Razorfish.

Nader and I chatted about social media and video after wrapping up an interview. T60 produces videos for the American Marketing Association-Chicago Chapter to preview upcoming events. Nader is going to be a guest speaker along with Adam Lilly from Goose Island Beer Company.

Anyway, Nader is a big believer in social media video. A written post is good, but add video and now you have something really “shareable.”

He also talked with me a little about length. To sum up, shorter is better. Again, it’s all about posting things that people will be willing to share. Start producing videos over 2-minutes long, and your shareability factor starts to drop.

Both Nader and Adam have lots of good ideas and advice regarding marketing and social media. I encourage you to check out the AMA-Chicago event (sign-up here) which is open to members and non-members alike.

–Tony Gnau

It’s no secret. Goose Island Beer Company has been a frequent topic of conversation here because they’re a T60 client doing a lot of things we all can learn from. Today… another example… this one regarding social media.

Adam Lilly is the Brand Director at the Goose. We interviewed him the other day for a video separate from Goose Island. He’s participating at an event put on by the American Marketing Association-Chicago Chapter, and we shoot the organization’s event preview videos.

Anyway, Adam had a lot of great things to say about how Goose Island is using the medium to connect with customers. One of them… no surprise… is video. We’ve done more than a dozen videos for them in the past, but these days they’ve taken their video investment to a whole new level.

Goose Island is producing their social media videos in-house. They’ve bought multiple cameras, quality sound equipment, and they’re dedicated to producing video content for their social followers.

A big reason for all the video is to give people a behind-the-scenes look at the stories behind their great beers. Is it any surprise why I love these guys!?

Anyway, I won’t steal his thunder. If you want all the details on Goose Island’s social strategy, I encourage you to attend the AMA-Chicago event. Both members and non-members are welcome (sign-up here).

Tomorrow I’ll offer some thoughts on Adam’s co-presenter, Nader Ali-Hassan from Razorfish. He too thinks video is a critical component to social media.

–Tony Gnau