It’s no secret. Goose Island Beer Company has been a frequent topic of conversation here because they’re a T60 client doing a lot of things we all can learn from. Today… another example… this one regarding social media.

Adam Lilly is the Brand Director at the Goose. We interviewed him the other day for a video separate from Goose Island. He’s participating at an event put on by the American Marketing Association-Chicago Chapter, and we shoot the organization’s event preview videos.

Anyway, Adam had a lot of great things to say about how Goose Island is using the medium to connect with customers. One of them… no surprise… is video. We’ve done more than a dozen videos for them in the past, but these days they’ve taken their video investment to a whole new level.

Goose Island is producing their social media videos in-house. They’ve bought multiple cameras, quality sound equipment, and they’re dedicated to producing video content for their social followers.

A big reason for all the video is to give people a behind-the-scenes look at the stories behind their great beers. Is it any surprise why I love these guys!?

Anyway, I won’t steal his thunder. If you want all the details on Goose Island’s social strategy, I encourage you to attend the AMA-Chicago event. Both members and non-members are welcome (sign-up here).

Tomorrow I’ll offer some thoughts on Adam’s co-presenter, Nader Ali-Hassan from Razorfish. He too thinks video is a critical component to social media.

–Tony Gnau

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