Archive for the ‘Uncategorized’ Category



Zoo Babies Good For Business

We’ve featured Lincoln Park Zoo a lot here at T60. LPZ is a regular client, and as you might imagine… a pretty fun client to have. This week is a prime example of why.

A baby gorilla was born last week at the zoo. Things are very secretive when a zoo baby is born. They like to keep it under wraps until the baby is ready for all the attention it’s going to get, so I was excited when I received the top-secret email over the weekend wondering if I was available for a shoot on Monday.

Video adds appeal to your media releases

See… Lincoln Park Zoo does it right. Leaders there understand how to use the media room at their website. They wanted quality video to post that journalists and bloggers could share with their audiences. Enter T60.

How often will you see businesses post a news release at their media page and nothing more? Maybe the occasional photo or two? Not LPZ. They understand the power of video. A zoo baby means media attention. Even a news release is going to get stories, but adding photos and video puts it over the top.

costs less than you think

Here’s a surprising tidbit as well. It doesn’t cost much. A simple broll shoot like this (baby gorilla video) will likely costs hundreds of dollars… not thousands. Our broll packages start at $500. PLUG!

So… does your media center contain video? Next time you send out a news release, include some photos and video and compare the coverage to the last time you sent out a release. You’ll be surprised how enticing video can be.

–Tony Gnau

Unpopular Answer To Many Questions

I don’t care if you’re a solopreneur or CEO at a Fortune 500 company, money is always an issue. The number one question I get asked about video… how much does it cost?

I’m not afraid to answer that question. You’ll find T60 is a rarity in the video world. We actually post prices on our website. Of course, those are ballpark figures. Every project is unique, but I at least wanted to give people some sort of idea of what we charge.

Wants and needs

Which leads me to the subject at hand. We have all sorts of wants and needs at T60 right now, and everything costs money. I’d love to just write a check and get everything all at once, but that’s not realistic so we’re doing something radical.

We’re budgeting. Every creative person out there just got a cold chill. I’m with you, but it’s necessary if we want to achieve our goals.

We’re in the process of a complete website overhaul, and it’s just about time to upgrade our camera and editing suite. There’s a lot involved. We can’t do it all at once so we’re saving money, earmarking it for the things we value, and making purchases as we get the cash.

Video budgeting

Video is interesting. You can have it produced for as little as $500, or it could cost $20,000. There’s all sort of variables. So you know what you need to do… budget. Talk to producers ahead of time. Get an idea of what your video will cost before you set your budget.

FYI… this also happens to be true with anything you need to buy for your business. Save, save, save!

You’ll thank me later.

–Tony Gnau

p.s. T60 is debt free and doesn’t have a credit card or line of credit. Yes, it is possible. THANK YOU Dave Ramsey.

Music Plays A Big Role

Where were you on June 17th, 1994? It’s the date behind a short documentary I saw over the weekend as part of ESPN’s 30 for 30 series. I watched it late Saturday night via Amazon Prime video, and I was blow away. It really reiterated something with me about the videos we all produce.

First… the movie. There were some pretty interesting things happening in the sports world that day. The New York Rangers’ had a ticker-tape parade for winning the Stanley Cup, Arnold Palmer played the last round of his career at the U.S. Open, Ken Griffey, Jr. hit a significant home run, and the New York Knicks played the Houston Rockets in the NBA finals.

All of those events took a backseat to OJ Simpson riding in a white Ford Bronco.

The documentary pieces together the story from news coverage and some behind-the-scenes stuff surrounding all those events that day. The OJ material is familiar territory for anyone who followed the news that day, but the suspense builds and builds thanks in large part to the music chosen by the director, Brett Morgen.

Music sets the tone

Music isn’t something that should be overlooked or downplayed when producing your videos. Choose it wisely. Music is one of your most powerful tools when it comes to setting tone.

Morgen and his editor did a fantastic job with music in this documentary. It guides the audience through the story and helps recount the mood of the day.

So… where were you on June 17, 1994? I was interning in the WBBM-TV (Chicago) newsroom that day. What a crazy day to be working in TV news!

–Tony Gnau

Just A Tease

Late night editing… early morning event… really short blog post.

I’ll be back with more tomorrow on a pretty cool way a retail outlet is using video.

–Tony Gnau

A Former Reporter’s 9/11 Memory

Ground Zero Video Shoot: Sept. 2010

Many of you might know I’m a former TV news reporter. On September 11, 2001, I walked into the WLWT-TV (Cincinnati) newsroom, set down my bag, looked at the bank of televisions over the assignment desk and asked why the World Trade Center was on fire?

Nobody in the newsroom had noticed the live picture on the Today Show. We gathered at the assignment desk, and minutes later the second plane hit the second tower.

My assignment that day was to do a story on all the people who flooded a downtown cathedral during their lunch hour. It’s the only story of my journalism career I got emotionally wrapped-up in. I was fine until the building spontaneously burst into God Bless America. I teared up and had to walk out to compose myself before attempting to interview people as they left.

Photographer Kevin Martin and I put together an awesome story that day… and it never aired. NBC went more than 24-hours without local programming, so none of the stories our team created that day were ever broadcast.

And you know what… I could have cared less. A good friend of mine from college was a reporter for Bloomberg Financial Network at the time and worked on the stock exchange. I was far more concerned about whether or not my friend was dead than my story airing. Thankfully, she evacuated before the towers came down and is alive and well.

I’d like to make some point here. Link the story to being detached when you create a video or working under pressure, but I can’t… or won’t. I just wanted to share what I was doing the day our world changed.

We should all remember our feelings that day. Never forget.

–Tony Gnau

I Love Making People Cry

I made another woman cry last night. I’m not proud of this, but I was happy when her voice cracked and her eyes filled with tears.

I’m not heartless. It was during an interview for a video we’re producing, and there are two emotional reactions that are money when you create a video… laughter and tears.

Video isn’t about facts and figures. It’s about emotion, and if you can get someone in the video to laugh or cry… well… that’s about as good as it gets.

It’s Contagious

Those two things happen to be contagious. Viewers who see or hear someone laughing or crying are more likely to do the same. That’s why producers like me get excited when we see an interview subject well-up with tears.

Even if you don’t get the same emotional response from the audience, laughter and tears are great triggers for viewer engagement. If they see someone breakout in a hearty laugh, it catches their attention. If someone breaks down and cries, they listen a little closer.

All of these things are great reactions because it means your message is getting through to them.

Videos Go From Good To Great

As soon as it happened last night, I knew the video we were producing was likely to go from turning out well… to turning out great. Professionalism and skill will take your videos a long way, but moments like that are where experience matters most.

You need to be aware of when emotional triggers are likely to happen. You need to be ready for when they do, and then pounce on them.

Not every video you produce will have a funny or sad moment. Actually, most will not. Those moments are often spontaneous, and that’s why you have to be ready when happen.

Be on alert for emotional moments. They can take your videos to the next level.

–Tony Gnau

The Big Apple On Minimal Gear

Okay… I think I’ve recovered enough to blog about last week’s day-trip to New York City. If you missed it, I posted about my extended stay. The short story is storms pass through, flights cancel, hotels fill-up… equals a long night at LaGuardia.

I have never been awake for a longer time… 41-hours.

Now you know why it took me a while to be ready to blog about it.

Today’s post isn’t about storytelling. It isn’t about shooting or editing techniques. It’s about being able to do a lot with just a little.

When you’re shooting somewhere close to home, you can bring everything and the kitchen sink. When you’re traveling, you can’t do that. You have to pick your gear carefully and know how to make things work.

I went on the New York trip solo. That meant I could only take what I could carry, and it also played a big role while getting around the city. I shot in Brooklyn and the Bronx and took the train from location to location.

Take a look at the photo. The only thing I had with me that it’s seen is a small bag that carried my DSLR. Otherwise, I had a backpack carrying a video camera and audio equipment, a hard case for my light kit, and finally, a baseball bat bag on wheels I use for my tripod and miscellaneous other things.

That’s it. Funny thing is I didn’t even use the light kit. We shot the interview outside and the indoor b-roll was fine with the room’s existing lights.

You don’t need the kitchen sink to create good videos. Minimal gear will never be a problem when you know how to use what you have with you.

–Tony Gnau

Struggling To Stay Awake

The plan was to blog today about our New York shoot, but the trip has turned into quite the adventure and is still ongoing.
Some thunder storms rolled through yesterday afternoon and canceled all the flights to Chicago and beyond. The hotels filled up quickly, which meant… you guessed it… staying the night at LaGuardia Airport.
Ugg. I’ve been up now for over 28 consecutive hours. It’s quite an accomplishment that I can even type this blog post on my iPhone.
Anyway, the post on the NYC shoot will have to wait until next week.
Business travel is so glamorous. :-)
–Tony Gnau

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Corporate Culture And Video Pros

Every company is different. Every company has its own culture, procedures, ways of doing things. When you go looking for a video producer, do your best to make sure they can fit in with your team.

We just started working with a new client and they did something I’ve never seen before. They provided us with a calendar, not only detailing what they expect from us, but what they would be adding to the project themselves.

I loved it. It’s clearly an insight into their company culture, and I have to say it worked for me. I took one look at the calendar and it was incredibly helpful, but I can tell you it might have freaked out other video professionals.

We’re a creative industry… right-brained, not left. Fortunately, I appreciate details, as long as people remain flexible, but if they had chosen the wrong production company… it could have been a doomed business relationship from the start.

Keep culture in mind when you start interviewing creative professionals.

–Tony Gnau

If You Haven’t Read This… Today’s A Good Day

IN CONGRESS, July 4, 1776.

The unanimous Declaration of the thirteen united States of America,

When in the Course of human events, it becomes necessary for one people to dissolve the political bands which have connected them with another, and to assume among the powers of the earth, the separate and equal station to which the Laws of Nature and of Nature’s God entitle them, a decent respect to the opinions of mankind requires that they should declare the causes which impel them to the separation.

We hold these truths to be self-evident, that all men are created equal, that they are endowed by their Creator with certain unalienable Rights, that among these are Life, Liberty and the pursuit of Happiness.–That to secure these rights, Governments are instituted among Men, deriving their just powers from the consent of the governed, –That whenever any Form of Government becomes destructive of these ends, it is the Right of the People to alter or to abolish it, and to institute new Government, laying its foundation on such principles and organizing its powers in such form, as to them shall seem most likely to effect their Safety and Happiness. Prudence, indeed, will dictate that Governments long established should not be changed for light and transient causes; and accordingly all experience hath shewn, that mankind are more disposed to suffer, while evils are sufferable, than to right themselves by abolishing the forms to which they are accustomed. But when a long train of abuses and usurpations, pursuing invariably the same Object evinces a design to reduce them under absolute Despotism, it is their right, it is their duty, to throw off such Government, and to provide new Guards for their future security.–Such has been the patient sufferance of these Colonies; and such is now the necessity which constrains them to alter their former Systems of Government. The history of the present King of Great Britain is a history of repeated injuries and usurpations, all having in direct object the establishment of an absolute Tyranny over these States. To prove this, let Facts be submitted to a candid world.

He has refused his Assent to Laws, the most wholesome and necessary for the public good.
He has forbidden his Governors to pass Laws of immediate and pressing importance, unless suspended in their operation till his Assent should be obtained; and when so suspended, he has utterly neglected to attend to them.
He has refused to pass other Laws for the accommodation of large districts of people, unless those people would relinquish the right of Representation in the Legislature, a right inestimable to them and formidable to tyrants only.
He has called together legislative bodies at places unusual, uncomfortable, and distant from the depository of their public Records, for the sole purpose of fatiguing them into compliance with his measures.
He has dissolved Representative Houses repeatedly, for opposing with manly firmness his invasions on the rights of the people.
He has refused for a long time, after such dissolutions, to cause others to be elected; whereby the Legislative powers, incapable of Annihilation, have returned to the People at large for their exercise; the State remaining in the mean time exposed to all the dangers of invasion from without, and convulsions within.
He has endeavoured to prevent the population of these States; for that purpose obstructing the Laws for Naturalization of Foreigners; refusing to pass others to encourage their migrations hither, and raising the conditions of new Appropriations of Lands.
He has obstructed the Administration of Justice, by refusing his Assent to Laws for establishing Judiciary powers.
He has made Judges dependent on his Will alone, for the tenure of their offices, and the amount and payment of their salaries.
He has erected a multitude of New Offices, and sent hither swarms of Officers to harrass our people, and eat out their substance.
He has kept among us, in times of peace, Standing Armies without the Consent of our legislatures.
He has affected to render the Military independent of and superior to the Civil power.
He has combined with others to subject us to a jurisdiction foreign to our constitution, and unacknowledged by our laws; giving his Assent to their Acts of pretended Legislation:
For Quartering large bodies of armed troops among us:
For protecting them, by a mock Trial, from punishment for any Murders which they should commit on the Inhabitants of these States:
For cutting off our Trade with all parts of the world:
For imposing Taxes on us without our Consent:
For depriving us in many cases, of the benefits of Trial by Jury:
For transporting us beyond Seas to be tried for pretended offences
For abolishing the free System of English Laws in a neighbouring Province, establishing therein an Arbitrary government, and enlarging its Boundaries so as to render it at once an example and fit instrument for introducing the same absolute rule into these Colonies:
For taking away our Charters, abolishing our most valuable Laws, and altering fundamentally the Forms of our Governments:
For suspending our own Legislatures, and declaring themselves invested with power to legislate for us in all cases whatsoever.
He has abdicated Government here, by declaring us out of his Protection and waging War against us.
He has plundered our seas, ravaged our Coasts, burnt our towns, and destroyed the lives of our people.
He is at this time transporting large Armies of foreign Mercenaries to compleat the works of death, desolation and tyranny, already begun with circumstances of Cruelty & perfidy scarcely paralleled in the most barbarous ages, and totally unworthy the Head of a civilized nation.
He has constrained our fellow Citizens taken Captive on the high Seas to bear Arms against their Country, to become the executioners of their friends and Brethren, or to fall themselves by their Hands.
He has excited domestic insurrections amongst us, and has endeavoured to bring on the inhabitants of our frontiers, the merciless Indian Savages, whose known rule of warfare, is an undistinguished destruction of all ages, sexes and conditions.

In every stage of these Oppressions We have Petitioned for Redress in the most humble terms: Our repeated Petitions have been answered only by repeated injury. A Prince whose character is thus marked by every act which may define a Tyrant, is unfit to be the ruler of a free people.

Nor have We been wanting in attentions to our Brittish brethren. We have warned them from time to time of attempts by their legislature to extend an unwarrantable jurisdiction over us. We have reminded them of the circumstances of our emigration and settlement here. We have appealed to their native justice and magnanimity, and we have conjured them by the ties of our common kindred to disavow these usurpations, which, would inevitably interrupt our connections and correspondence. They too have been deaf to the voice of justice and of consanguinity. We must, therefore, acquiesce in the necessity, which denounces our Separation, and hold them, as we hold the rest of mankind, Enemies in War, in Peace Friends.

We, therefore, the Representatives of the united States of America, in General Congress, Assembled, appealing to the Supreme Judge of the world for the rectitude of our intentions, do, in the Name, and by Authority of the good People of these Colonies, solemnly publish and declare, That these United Colonies are, and of Right ought to be Free and Independent States; that they are Absolved from all Allegiance to the British Crown, and that all political connection between them and the State of Great Britain, is and ought to be totally dissolved; and that as Free and Independent States, they have full Power to levy War, conclude Peace, contract Alliances, establish Commerce, and to do all other Acts and Things which Independent States may of right do. And for the support of this Declaration, with a firm reliance on the protection of divine Providence, we mutually pledge to each other our Lives, our Fortunes and our sacred Honor.