The Blog / A backstage pass to T60 Productions and our video marketing strategies

Don’t Make This Video Marketing Mistake

Don’t Make This Video Marketing MistakeMarketing videos can be a fantastic way to promote your company, product or service. Here are a few statistics in case you need convincing:

  • Video shared on social media generates 1200% more shares than text and images combined
  • 74% of millennials find video helpful when comparison shopping
  • 4 times as many consumers would rather watch a video about a product than read about it

So we’re in agreement – video can be an awesome part of a marketing strategy. However, it has to be executed effectively. Now, I’m not talking about the actual creation of the video. We’ll leave that to experts like Tony Gnau.… Read More

Chicago Video Production Buyers Guide

Chicago Video Production Buyers Guide

Helping you select the right Chicago video production company

And tips for Planning a Video Shoot Around Illinois… or Anywhere Else!

Picking a Chicago video production company can be a tricky proposition. First, there are a ton of them to choose from. Second, it can be difficult telling them apart. Finally, many don’t list even ballpark prices at their website.

That drives me nuts, but more on that later.

I’d like to make it simple on you and say, “Hire Us! Your mission is accomplished.” But that’s just lousy advice. Not because we aren’t good at what we do… we’re actually pretty awesome.… Read More

Creating Emotional Marketing Videos

Creating Emotional Marketing Videos

We’re honored that another T60 video has been selected for a Telly Award, and in this case we’re even more excited because the video provides a great lesson for anyone creating a business video. It’s a case study for creating an emotional marketing video.

About Awards

The main reason we enter videos for awards is to provide our clients and prospects with proof that we do good work. It’s one thing for us to be proud of our work, it’s another thing when someone else in your industry gives you their stamp of approval.

Beyond all of that… I love telling the clients when it’s their video that has won. … Read More

Can’t Have A Successful Marketing Video Without This

Can't Have A Successful Marketing Video Without ThisMarketing videos are fun. Lights, camera, action!… exciting, right? At the end of production, businesses are left with something awesome. A tool they can use to help sell, to build enthusiasm for a brand, improve team morale… there are many uses.

However, the problem some business leaders face is they forget that making the video is only part of the process. Lights, camera, action is fun, but there are other things that need to be done along the way. Steps that need to be taken, questions that need to be asked, to turn that video into a success.

In my initial meeting with clients I ask questions like: What’s your goal for the video?… Read More

Building Your Marketing Strategy Foundation

Building Your Marketing Strategy FoundationCreating a marketing video is fun. It’s fun because at the end of the video production process you have something tangible and exciting to share. Even better… it’s a marketing tactic that checks all the boxes you need for your marketing strategy foundation.

This is something that occurred to me recently as I listened to one of our clients speak about branding at a Wisconsin Business Owners luncheon. It’s kind of funny because he wasn’t a client at the time but has since become one after I met him that day.

Rob Grede is a marketing veteran and the author of Naked Marketing.… Read More

The Star Wars Marketing Video Strategy

The Star Wars Marketing Video StrategyUnless your head has been buried in the Tatooine sand, you’re probably aware that Star Wars: The Force Awakens is opening this month. As someone who works in PR and marketing, the movie’s promotion a case study on how to execute a smart marketing video strategy.

Yup, I’m a Nerd

Okay, let’s get this out of the way… full disclosure… I’m a big Star Wars geek. As I told my wife when we first started dating, I don’t have a storm trooper costume in my closet… but I’m still a big nerd.

I can quote the original movie (A New Hope) word-for-word.… Read More

Best Brands Video Lesson

Best Brands Video LessonBuilding a brand isn’t easy. As a matter of fact it’s flat-out difficult, but one of the things I find interesting is how the biggest and best companies are using video to build their brands.

We’re lucky to have a brand building expert like Prophet as a client, and I’ve learned a lot from them. Every shoot is like a mini-session on the subject. It has allowed me to look at top companies and get a better understanding of how they’re using video.

The first thing I’ve learned, and the one I’d like to focus on here, is the simple fact that top brands use video. … Read More

How-to Do Better Testimonial Videos

How-to Do BetterTestimonial VideosTestimonials are a time-tested way to inspire trust and creditability in a company, brand, product, or service. It’s the reason why I encourage our clients to create testimonial videos, and I am on a quest to help organizations do them better.

That’s because many companies do them on the cheap, without any creativity behind them. They’re uninspired.

How not to do testimonial videos

The videos I’m referring to are the simple kind you’ve seen on websites everywhere. They feature someone on-camera singing the praises of a company. That’s it… just them on-camera. A head-and-shoulders shot with no other video to support them.… Read More

5 Ways Football Is Like Marketing Video

5 Ways FootballI can hardly contain myself. Football season has finally arrived. Whether you’re into the NFL, college, high school… heck… Pop Warner, it’s great having it back. As the season kicks-off, it has me thinking a bit. Football and marketing videos have some things in common. Stick with me here… it’s true. I happen to be an expert on both subjects. I’m an award-winning video producer, and I played some football as well. I was one of the least physically talented players on my college team, but my football IQ was right there at the top of the class.… Read More

Cost of Video Production: getting more bang for your buck

Prophet equationBusiness leaders who want to produce a video often have grand plans. They want the video to contain a lot of this and that. We need “this” to be in the video. “That’s” something else that needs to be in the video. “This and that” frequently adds up to too much information. Not to mention it can add to the cost of video production. This is why I usually tell clients they don’t need “a” video. Instead, they need a “series” of videos.

Learning From Pros

Let’s take a lesson from one of our clients. A big perk of being a video producer is you get to work with some amazing companies and learn from the people who make them great.… Read More