Trying to decide between a DIY video project and hiring a video production company? You’re not alone.
I know there are some who might balk at paying $5,000 for a video… heck… even $800 for a basic video.
What do you get for that money? It may seem like a simple video file, but really you’re purchasing much more.
What your video budget gets you
- the first thing you get seems simple enough. You get professional video equipment. That might not seem like a big deal considering every smart phone these days can shoot HD video. The difference is you probably don’t have the equipment to truly make it professional… tripods, lights and the often overlooked… professional audio gear.
- having all the toys is one thing, it’s another thing knowing how to use them. Not all videographers are created equal, and everyone has their own shooting style. The good one’s will make your video shine.
- your budget also pays for a seasoned storyteller. Someone who knows what to shoot, what questions to ask, how to put it on paper in script form and to translate that script into a finished video.
- you also get a video editor. Video editing has become far more accessible in recent years, but just like professional videographers… not all editors are created equal. The good ones can save you a lot of time and add polish to your video.
- you get a manager. Coordinating all of the above can be quite the task. Chances are, if you hired a company to produce your video, all of these things are being handled without you having to lift a finger.
Duh, I almost forgot the most important thing
Oh yeah… not to mention you’re going to get a professional video at the end that you’ll be proud to post at the company website, send out in the company newsletter, and share on your social networks. A video that will create a great first impression for people about your business.
Your video budget will provide a marketing tool to help set your company apart from the competition.