Put an Emmy Award winner to work for you.
No blog post today… sorry. We got overrun with client work and, in taking care of them, we failed to deliver content today.
My bad. We’ll be back tomorrow with something good!
–Tony Gnau
Tony Gnau is a three-time Emmy-winning journalist. He is also the founder and chief storytelling officer at T60 Productions. T60 has won 12 Telly Awards for its work over the last eight years.… Read More
We’re past the point of no return. Videos are no longer a luxury marketing tool. They’re essential if you want to get your message across and beat the competition, and the latest corporate video statistics back that claim.
The folks at Social Barrel put together an infographic based on data gathered by Optimind. The whole thing is worth checking out. There’s all sorts of good stuff there regarding content marketing, but it’s the video data that caught my eye.
We blog here all the time about the benefits of video…
Well, we’re not kidding.… Read More
Inspiration comes from unlikely places. I never would have ever thought I’d be watching a documentary on Katy Perry, much less blogging about her… yet… here I am.
Mrs. G wanted to watch Katy Perry: Part of Me the other night (doing my best here to secure my Man Card by blaming her) so we checked it out on Amazon. I have to say, it accomplished exactly what a movie/video like that sets out to do, and it’s a great example for businesses.
Katy Perry is a pop music star. I’m hardly her target market, but I’m not ashamed to admit I’ve always liked her music.… Read More
Super excited that Gini Dietrich and Lindsay Bell gave me a chance to guest blog at Spin Sucks this week; a couple of questions from that post actually inspired today’s tips on getting shy people into marketing videos.
I find it hard to get get co-workers comfortably in front of a camera. —Catrina Sharp
How do you overcome the “shyness factor?” I’ve tippytoed into this arena a bit, and encountered some real resistance to being on video. Any tips and tricks to help ease the fear for customers? —Rosemary O’Neill
No doubt… this is something that every video producer faces.… Read More
One of the great ways for business leaders to help guide their video producer on everything from storytelling to interview backdrops is to send them example videos of the things they like. We as producers don’t necessarily copy those videos (the good producers don’t anyway), but the videos do give us a sense of the style a client prefers.
A potential client recently sent me some video examples and I cringed when I saw them, but thankfully what he liked is the content idea and not necessarily the style in which they were shot.
It was a series of testimonial videos (example below) produced by Morgan Stanley.… Read More
There’s an old journalism joke… don’t let the facts get in the way of a good story. Well… that goes for video content as well.
Of course, that old joke is supposed to allude to being dishonest in some way to further the story. In the case of video content, it simply means sometimes you need to hold back some of the truth so that it doesn’t get in the way of the story. Something that could have happened in one of our latest videos.
I love sharing client success stories. I feel like they’re good case studies that everyone can learn from, and the story of Chicago Design and Construction (CD+C) is no different.… Read More
An important part of video storytelling is focus. Not keeping the camera focused… keeping your story focused.
Northwestern football provides us with a great teaching opportunity. Fitting, right? Great school… alma mater to website consultant extraordinaire Brian Bender at Net Elevation (plug, ding!).
Anyway, NU produces a terrific web series called, “The Hunt,” which details the team’s quest to return to the Rose Bowl. A side note… the last time the Wildcats played in Pasadena, T60 client Jeremy Hogue of Sovereign Healthcare (double plug blog post!… ding, ding!) was leading USC to a victory over the Wildcats.
Okay… so… Northwestern does a great job of taking us behind the scenes.… Read More
I really hope you have an About Us video as part of your video content. In my opinion, it’s an essential component for your company’s website. I also hope the video that’s there is in-line with your company image and message.
Which brings me to the Illinois Innovation Network. How I ended up at its website isn’t important. A click here, a click there… next thing I know I’m looking at something called the Illinois Innovation Index. Huh? Thankfully, there was an About the Index video right there for me to watch.
So… I did… and a little more than 2-minutes later I knew that the index provides analytics to inform the public and policy makers about the state of Illinois’ entrepreneurial community.… Read More
No doubt… the future of content marketing is going to be filled with video. Businesses are starting to catch-on, but many are still on the sidelines.
Arnie Kuenn (Vertical Measures) recently wrote for Marketing Land and asked some industry experts where content marketing is headed. A couple of them really stood out to me… especially for anyone trying to convince company leaders to begin investing in quality video content.
Margot Bloomstein (Appropriate, Inc.) wrote…
… Read MoreRather than focusing on the hot new tool or channel, smart and ethical marketers will focus on producing less content, but of higher quality and fluidity to cross channels.
You own or work for a company. That company has competition. You need a marketing tool to set your company apart. Here’s why video is what you’re looking for.
I can’t emphasize this one enough. If you’re going to put the time, effort and money into any marketing tool, you want to make sure it gets in front of its intended audience. You can push out a marketing message all you want, if it doesn’t catches anyone’s eye… what’s the point?
Video grabs people’s attention. They watch… bottom line. 80% of internet users reports having watched some sort of marketing video online in the last month (Online Publishers Association).… Read More