3 Reasons Video Is The Ultimate Marketing Tool

3 Reasons Video Is The Ultimate Marketing Tool

You own or work for a company. That company has competition. You need a marketing tool to set your company apart. Here’s why video is what you’re looking for.

Most importantly, people watch

I can’t emphasize this one enough. If you’re going to put the time, effort and money into any marketing tool, you want to make sure it gets in front of its intended audience. You can push out a marketing message all you want, if it doesn’t catches anyone’s eye… what’s the point?

Video grabs people’s attention. They watch… bottom line. 80% of internet users reports having watched some sort of marketing video online in the last month (Online Publishers Association).

It’s a marketing tool that drives action

Great. They watch. Do they buy? That’s the big question and the answer is yes. Video is a marketing tool that helps compel people to take some sort of action… whether it’s buying a product or seeking more information.

How many people? Would nearly half interest you? 46% of those people who watched marketing videos also report taking action after seeing them.

Not everyone is using it

It doesn’t sound right, but it’s true. Chances are your competition isn’t using video. This at a time when the number of online video viewers is expected to double in the next couple of years to 1.5 Billion (Cisco)

Less than a quarter of national brands produce marketing videos (Kantar Media Study). Imagine what those numbers are like for regional or small local businesses. Video production is trending upwards thanks to all the data on how effective video is, but the majority of companies still haven’t begun to make the effort.

Video is a great marketing tool and more businesses are catching on. Make sure your company is first… and not your competition.

–Tony Gnau

Tony Gnau is a three-time Emmy-winning journalist. He is also the founder and chief storytelling officer at T60 Productions. T60 has won 11 Telly Awards for its work over the last eight years.